Top Ads on Meli Wraps

Meli Wraps Background Introduction:

Meli Wraps are planet friendly food wraps made with organic cotton and beeswax. Use these in place of plastic wrap and plastic baggies to reduce waste.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Meli Wraps has been advertising and marketing on Facebook for many years. And Meli Wraps has placed 39 of ads on the Facebook platform in the last month. In the past few years,Meli Wraps has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Meli Wraps on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Meli Wraps. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Meli Wraps.

BigSpy

1.Meli Wraps Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Meli Wraps  Meli Wraps  Meli Wraps
Page Categories  Household Supplies  Household Supplies  Household Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Meli Wraps Marketing Objectives Analysis: 

Meli Wraps has been operating in Household Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Meli Wraps best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Meli Wraps Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A A Zero Waste Alternative to Plastic Wrap! 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.meliwraps.com  meliwraps.com  www.meliwraps.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Meli Wraps Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Meli Wraps Top 1 ads got 0 likes. Meli Wraps uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Meli Wraps shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Meli Wraps should continue to optimize the ad content.

3.Meli Wraps Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Others  Video
Ad Time   2020-06-03-2020-06-20  2020-05-13-2020-06-20  2020-01-08-2020-06-20
Landing Page Link  https://www.meliwraps.com/collections/all  https://meliwraps.com/collections/all   https://www.meliwraps.com/collections/all

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Meli Wraps are successful.

Meli Wraps Creative Analysis: 

Meli Wraps placed a Carousel ad in 2020-06-03-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Meli Wraps Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Meli Wraps has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Meli Wraps Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-05-13-2020-06-20  2020-01-08-2020-06-20
During  18 days  39 days 165 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Meli Wraps ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Meli Wraps, helping Meli Wraps to grasp the ad data more clearly.