Top Ads on Melbourne Food Experiences

Melbourne Food Experiences Background Introduction:

Tailored experiences by Allan Campion for corporate events, conference groups, team building, private bookings and food loving visitors to Melbourne.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Melbourne Food Experiences has been advertising and marketing on Facebook for many years. And Melbourne Food Experiences has placed 2 of ads on the Facebook platform in the last month. In the past few years,Melbourne Food Experiences has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Melbourne Food Experiences on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Melbourne Food Experiences. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Melbourne Food Experiences.

BigSpy

1.Melbourne Food Experiences Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Melbourne Food Experiences  Melbourne Food Experiences  Melbourne Food Experiences
Page Categories  Food Tour Agency  Food Tour Agency  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Melbourne Food Experiences Marketing Objectives Analysis: 

Melbourne Food Experiences has been operating in Food Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Melbourne Food Experiences best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Melbourne Food Experiences Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Alternative Corporate Events in Melbourne  Walk, Talk & Taste Melbourne
Ad Copy Text  Tired of the same old corporate events? ‍♀️‍♂️ Don’t settle with dreary when you can d...  Hey Melbournians! Why do you ❤️ Melbourne? Is it the food? The bars? The footy? The culture? ...  -
Link Description  Do something different for your next corporate event with Melbourne Food Experiences.  Love Food? Love Melbourne? Love Melbourne Food Experiences.  -
Website Link  melbournefoodexperiences.com.au  melbournefoodexperiences.com.au  -
CTA  LEARN_MORE  LEARN_MORE  -
Text Word Count 915  979  -
Like 6  34  -

Melbourne Food Experiences Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Melbourne Food Experiences Top 1 ads got 6 likes. Melbourne Food Experiences uses a sentence with the finishing touch title: “Alternative Corporate Events in Melbourne”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Melbourne Food Experiences shared 915 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Melbourne Food Experiences should continue to optimize the ad content.

3.Melbourne Food Experiences Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2019-03-19-2019-04-18  2019-04-01-2019-04-18  -
Landing Page Link  https://melbournefoodexperiences.com.au/corporate-events/  https://melbournefoodexperiences.com.au/food-tours/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Melbourne Food Experiences are successful.

Melbourne Food Experiences Creative Analysis: 

Melbourne Food Experiences placed a Image ad in 2019-03-19-2019-04-18, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Melbourne Food Experiences Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Melbourne Food Experiences has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Melbourne Food Experiences Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-19-2019-04-18  2019-04-01-2019-04-18  -
During  31 days  18 days
Like  6  34  -
Share  1  9  -
Comment  0  4  -

Advertising effectiveness is a direct manifestation of advertising. Melbourne Food Experiences ‘s Top 1 ad received 6 likes, 1 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Melbourne Food Experiences, helping Melbourne Food Experiences to grasp the ad data more clearly.