Top Ads on Melbourne Watch Company

Melbourne Watch Company Background Introduction:

Melbourne Watch Company is a brand of Australian designed mechanical timepieces. www.melbournewatch.com.au

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Melbourne Watch Company has been advertising and marketing on Facebook for many years. And Melbourne Watch Company has placed 58 of ads on the Facebook platform in the last month. In the past few years,Melbourne Watch Company has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Melbourne Watch Company on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Melbourne Watch Company. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Melbourne Watch Company.

BigSpy

1.Melbourne Watch Company Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Melbourne Watch Company  Melbourne Watch Company  Melbourne Watch Company
Page Categories  Jewelry/Watches  Jewelry/Watches  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Melbourne Watch Company Marketing Objectives Analysis: 

Melbourne Watch Company has been operating in Jewelry/Watches for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Melbourne Watch Company best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Melbourne Watch Company Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Save up to 40%  N/A N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Free Express Shipping  N/A  N/A
Website Link  www.melbournewatch.com.au  www.melbournewatch.com.au  www.melbournewatch.com.au
CTA  SHOP_NOW  SHOP_NOW  BOOK_TRAVEL
Text Word Count 0  0  0
Like 0  0  0

Melbourne Watch Company Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Melbourne Watch Company Top 1 ads got 0 likes. Melbourne Watch Company uses a sentence with the finishing touch title: “Save up to 40%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Melbourne Watch Company shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Melbourne Watch Company should continue to optimize the ad content.

3.Melbourne Watch Company Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-06-02-2020-06-18
Landing Page Link  https://www.melbournewatch.com.au/collections/carlton  https://www.melbournewatch.com.au/collections/all   https://www.melbournewatch.com.au/pages/showroom

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Melbourne Watch Company are successful.

Melbourne Watch Company Creative Analysis: 

Melbourne Watch Company placed a Video ad in 2020-06-16-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Melbourne Watch Company Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  French  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Melbourne Watch Company has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Melbourne Watch Company Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-06-02-2020-06-18
During  3 days  3 days 17 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Melbourne Watch Company ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Melbourne Watch Company, helping Melbourne Watch Company to grasp the ad data more clearly.