Top Ads on Melbourne Airport

Melbourne Airport Background Introduction:

Welcome to the official Melbourne Airport Facebook page. We monitor this account 9am-5pm on business days.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Melbourne Airport has been advertising and marketing on Facebook for many years. And Melbourne Airport has placed 16 of ads on the Facebook platform in the last month. In the past few years,Melbourne Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Melbourne Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Melbourne Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Melbourne Airport.

BigSpy

1.Melbourne Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Melbourne Airport  Melbourne Airport  Melbourne Airport
Page Categories  Product/Service  Product/Service  Airport Terminal
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Melbourne Airport Marketing Objectives Analysis: 

Melbourne Airport has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Melbourne Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Melbourne Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Airport Transfers Melbourne's post  Photos from Airport Transfers Melbourne's post Melbourne Airport 
Ad Copy Text  Airport Transfer Services To & From Tullamarine & Avalon Airports Servicing Melbourne CBD & All East...  Airport Transfer Services Tullamarine & Avalon Airports GET A COMPETITIVE COST SAVING QUOTE FROM US...  Have you visited Melbourne's Westgate Park salt lake? Turning pink when salt levels are high and th...
Link Description  N/A  N/A  Have you visited Melbourne's Westgate Park salt lake? Turning pink when salt levels are high and the weather is warm, this is one to add to your bucket list.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  MESSAGE_PAGE  MESSAGE_PAGE  
Text Word Count 841  787  158
Like 49  10  287

Melbourne Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Melbourne Airport Top 1 ads got 49 likes. Melbourne Airport uses a sentence with the finishing touch title: “Photos from Airport Transfers Melbourne's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Melbourne Airport shared 841 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Melbourne Airport should continue to optimize the ad content.

3.Melbourne Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2019-03-22-2019-05-06  2019-03-22-2019-05-06  2019-04-23-2019-04-25
Landing Page Link  https://www.facebook.com/745497349159385/posts/816176435424809/  https://www.facebook.com/745497349159385/posts/816130812096038/   https://www.facebook.com/MelbourneInternationalAirport/photos/a.541581562535476/2652722261421385/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Melbourne Airport are successful.

Melbourne Airport Creative Analysis: 

Melbourne Airport placed a Carousel ad in 2019-03-22-2019-05-06, and got 49 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Melbourne Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Melbourne Airport has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Melbourne Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-22-2019-05-06  2019-03-22-2019-05-06  2019-04-23-2019-04-25
During  46 days  46 days 3 days 
Like  49  10  287
Share  8  0  20
Comment  5  4  14

Advertising effectiveness is a direct manifestation of advertising. Melbourne Airport ‘s Top 1 ad received 49 likes, 8 shares, 5 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Melbourne Airport, helping Melbourne Airport to grasp the ad data more clearly.