Top Ads on MeiWei

MeiWei Background Introduction:

Meiwei – chuỗi nhà hàng Dimsum và hải sản ra đời với mong muốn mang đến cho quý thực khách cảm nhận những nét tuyệt hảo nhất của ẩm thực Trung Hoa đậm tình, đậm vị.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MeiWei has been advertising and marketing on Facebook for many years. And MeiWei has placed 13 of ads on the Facebook platform in the last month. In the past few years,MeiWei has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MeiWei on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MeiWei. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MeiWei.

BigSpy

1.MeiWei Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MeiWei  MeiWei  MeiWei
Page Categories  Dim Sum Restaurant  Dim Sum Restaurant  Dim Sum Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MeiWei Marketing Objectives Analysis: 

MeiWei has been operating in Dim Sum Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MeiWei best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MeiWei Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MeiWei  MeiWei HOTPOT HOT PARTY - MỪNG SINH NHẬT HOTPOT STORY 5 TUỔI 
Ad Copy Text  [HN] ĐI CÀNG ĐÔNG - ƯU ĐÃI CÀNG NHIỀU GIẢM NGAY 20% DÀNH RIÊNG CHO MEIWEI BIG C TH...  [HCM] MỪNG MÓN MỚI - GIẢM 25% 3 vị lẩu tinh túy của ẩm thực Trung Hoa cùng 45 m...  [TOÀN QUỐC] CHỈ CẦN DỰ TIỆC HOT PARTY - QUÀ ĐÃ CÓ HOTPOT STORY LO !!! #Chưa_bao_gi...
Link Description  Dim Sum Restaurant  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  MESSAGE_PAGE    
Text Word Count 1661  1049  803
Like 483  2267  1

MeiWei Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MeiWei Top 1 ads got 483 likes. MeiWei uses a sentence with the finishing touch title: “MeiWei”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MeiWei shared 1661 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MeiWei should continue to optimize the ad content.

3.MeiWei Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-04-22-2019-04-26  2019-04-19-2019-04-26  2019-04-24-2019-04-26
Landing Page Link  https://www.facebook.com/Meiwei.VN/photos/a.1942015872779205/2192975501016573/?type=3  https://www.facebook.com/Meiwei.VN/photos/a.1942015872779205/2190414354606021/?type=3   https://www.facebook.com/1908499312797528/posts/2194280394219417/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MeiWei are successful.

MeiWei Creative Analysis: 

MeiWei placed a Image ad in 2019-04-22-2019-04-26, and got 483 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MeiWei Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  Vietnam
Language  German  German  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MeiWei has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MeiWei Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-22-2019-04-26  2019-04-19-2019-04-26  2019-04-24-2019-04-26
During  5 days  8 days 3 days 
Like  483  2267  1
Share  0  19  1
Comment  4  21  0

Advertising effectiveness is a direct manifestation of advertising. MeiWei ‘s Top 1 ad received 483 likes, 0 shares, 4 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MeiWei, helping MeiWei to grasp the ad data more clearly.