Top Ads on MeetMe

MeetMe Background Introduction:

MeetMe is the best place to meet new people! Make new friends now!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MeetMe has been advertising and marketing on Facebook for many years. And MeetMe has placed 167 of ads on the Facebook platform in the last month. In the past few years,MeetMe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MeetMe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MeetMe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MeetMe.

BigSpy

1.MeetMe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MeetMe  MeetMe  MeetMe
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MeetMe Marketing Objectives Analysis: 

MeetMe has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MeetMe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MeetMe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MeetMe  MeetMe Video Chat GRATIS  
Ad Copy Text  Who will you find on MeetMe? Download for free today and discover someone new!  Who will you find on MeetMe? Download for free today and discover someone new!  Cita en tu casa
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 78  78  16
Like 952  2035  4797

MeetMe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MeetMe Top 1 ads got 952 likes. MeetMe uses a sentence with the finishing touch title: “MeetMe”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MeetMe shared 78 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MeetMe should continue to optimize the ad content.

3.MeetMe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-10-29-2020-06-15  2019-10-29-2020-06-07  2020-04-26-2020-05-27
Landing Page Link  http://itunes.apple.com/app/id372648912  http://play.google.com/store/apps/details?id=com.myyearbook.m   http://play.google.com/store/apps/details?id=com.myyearbook.m

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MeetMe are successful.

MeetMe Creative Analysis: 

MeetMe placed a Video ad in 2019-10-29-2020-06-15, and got 952 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MeetMe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Egypt  Peru,Algeria,Morocco...  Venezuela,Honduras,Bolivia
Language  Dutch  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MeetMe has the best conversion in United States,Egypt, and can advertise more in United States,Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MeetMe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-29-2020-06-15  2019-10-29-2020-06-07  2020-04-26-2020-05-27
During  231 days  223 days 32 days 
Like  952  2035  4797
Share  47  248  235
Comment  47  248  235

Advertising effectiveness is a direct manifestation of advertising. MeetMe ‘s Top 1 ad received 952 likes, 47 shares, 47 comments in just 231 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MeetMe, helping MeetMe to grasp the ad data more clearly.