Top Ads on Meesho

Meesho Background Introduction:

Meesho is India's #1 Reselling App, trusted by more than 30 lakh Resellers across 5000+ towns, earning money online by working from home.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Meesho has been advertising and marketing on Facebook for many years. And Meesho has placed 274 of ads on the Facebook platform in the last month. In the past few years,Meesho has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Meesho on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Meesho. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Meesho.

BigSpy

1.Meesho Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Meesho  Meesho  Meesho
Page Categories  Business Supply Service  Business Supply Service  Wholesale & Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Meesho Marketing Objectives Analysis: 

Meesho has been operating in Business Supply Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Meesho best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Meesho Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download Sekarang  Download Meesho di Playstore! Meesho 
Ad Copy Text  Ribuan fashion item terkini bisa kamu pilih dan jual kembali. Tanpa modal, tanpa resiko apa pun. Yuk...  Berjualan gak kenal status, siapapun bisa jual barang Meesho. Bahkan mahasiswa sekalipun. Jadi drops...  Earn extra income online during this lockdown. Collect orders for your neighborhood and get them del...
Link Description  N/A  N/A  N/A
Website Link  meesho-id.onelink.me  play.google.com  www.facebook.com
CTA  DOWNLOAD  INSTALL_MOBILE_APP  
Text Word Count 123  412  119
Like 0  3262  20

Meesho Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Meesho Top 1 ads got 0 likes. Meesho uses a sentence with the finishing touch title: “Download Sekarang”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Meesho shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Meesho should continue to optimize the ad content.

3.Meesho Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-14-2020-06-17  2020-05-10-2020-05-15  2020-05-14-2020-05-15
Landing Page Link  https://play.google.com/store/apps/details?id=com.meesho.id&shortlink=165ca354&pid=Social+Facebook&c=install_20200615_Catalog&af_adset=install_20200615_Catalog&is_retargeting=true  http://play.google.com/store/apps/details?id=com.meesho.id   https://www.facebook.com/meeshosupply/?_sref_=1181886428836440&refid=28&_ft_=adid.23844869043290708:qid.6827096521681862127:mf_story_key.-3160427079744592985:is_sponsored.1:ei.AI@AQKNWw06n2uG70oX1PnmyRIREUQBW_g4X0h_2xyPJJ9E434y2aDL5kh0psZnSafJnwjfyH556tPRJiLUGvvTqUb-:top_level_post_id.1181886432169773:content_owner_id_new.269617286730030:page_id.269617286730030:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1589557277:filter.h_nor:tds_flgs.3:actrs.269617286730030:page_insights.%7B%22269617286730030%22:%7B%22page_id%22:269617286730030,%22page_id_type%22:%22page%22,%22actor_id%22:269617286730030,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589370328,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1181886432169773%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:269617286730030,%22page_id%22:269617286730030,%22post_id%22:1181886432169773,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Meesho are successful.

Meesho Creative Analysis: 

Meesho placed a Carousel ad in 2020-06-14-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Meesho Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Indonesian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Meesho has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Meesho Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-17  2020-05-10-2020-05-15  2020-05-14-2020-05-15
During  4 days  6 days 2 days 
Like  0  3262  20
Share  0  12  0
Comment  0  128  0

Advertising effectiveness is a direct manifestation of advertising. Meesho ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Meesho, helping Meesho to grasp the ad data more clearly.