Top Ads on Medical News Today

Medical News Today Background Introduction:

The Internet's leading independent medical news website. Publishing daily medical news on thousands of health topics.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Medical News Today has been advertising and marketing on Facebook for many years. And Medical News Today has placed 287 of ads on the Facebook platform in the last month. In the past few years,Medical News Today has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Medical News Today on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Medical News Today. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Medical News Today.


1.Medical News Today Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Medical News Today  Medical News Today  Medical News Today
Page Categories  Publisher  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Medical News Today Marketing Objectives Analysis: 

Medical News Today has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Medical News Today best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Medical News Today Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Aspirin's Chemo-Preventive Effect  Does This Protein Explain Why Migraine is More Common in Women? Does This Protein Explain Why Migraine is More Common in Women? 
Ad Copy Text  no setting  Migraines are not just about hormones.  -
Link Description  Modest benefit tied to long-term use of standard or higher doses  For reasons that scientists do not fully understand, women are three times more likely to experience migraine headaches than men.  For reasons that scientists do not fully understand, women are three times more likely to experience migraine headaches than men.
Website Link
Text Word Count 0  38  149
Like 16484  351  0

Medical News Today Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Medical News Today Top 1 ads got 16484 likes. Medical News Today uses a sentence with the finishing touch title: “Aspirin's Chemo-Preventive Effect”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Medical News Today shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Medical News Today should continue to optimize the ad content.

3.Medical News Today Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-15-2020-06-20  2020-03-02-2020-06-16  2020-03-02-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Medical News Today are successful.

Medical News Today Creative Analysis: 

Medical News Today placed a Image ad in 2020-05-15-2020-06-20, and got 16484 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Medical News Today Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Medical News Today has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Medical News Today Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-20  2020-03-02-2020-06-16  2020-03-02-2020-06-13
During  37 days  107 days 104 days 
Like  16484  351  0
Share  8169  544  0
Comment  1028  74  0

Advertising effectiveness is a direct manifestation of advertising. Medical News Today ‘s Top 1 ad received 16484 likes, 8169 shares, 1028 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Medical News Today, helping Medical News Today to grasp the ad data more clearly.