Top Ads on MediSmart

MediSmart Background Introduction:

Es un plan médico validado por el MEIC que pone a su alcance atención médica de calidad a precios accesibles. Atención al cliente: 2528-5400

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MediSmart has been advertising and marketing on Facebook for many years. And MediSmart has placed 38 of ads on the Facebook platform in the last month. In the past few years,MediSmart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MediSmart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MediSmart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MediSmart.

BigSpy

1.MediSmart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MediSmart  MediSmart  MediSmart
Page Categories  Medical Company  Medical Company  Medical Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MediSmart Marketing Objectives Analysis: 

MediSmart has been operating in Medical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MediSmart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MediSmart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MediSmart  MediSmart MediSmart 
Ad Copy Text  Nuestra #RedMediSmart abarca múltiples especialidades, como la #Neumología a través de la Dra. Ir...  #EstamosConVos Ya está disponible en las sedes de nuestro proveedor Hospital Metropolitano Costa Ri...  #EstamosConVos en todo momento y damos la bienvenida a SAAT, como nuevo convenio de nuestro #ClubSma...
Link Description  Nuestra #RedMediSmart abarca múltiples especialidades, como la #Neumología a través de la Dra. Irina Guido. Graduada de la Universidad de Costa Rica y con gran participación en el área de enfermedades respiratorias te espera en el Hospital Cima. #Salud Conocé más sobre la Dra. Guido o agendá en línea en: https://medismart.hulilabs.com/es/doctor/irina-guido-mena_e2b08a?ref=sb  #EstamosConVos Ya está disponible en las sedes de nuestro proveedor Hospital Metropolitano Costa Rica Huacas y Liberia, la prueba para la detección del #COVID19. ¿Cómo funciona? Cumplir con los requisitos, podés verlos en: https://bit.ly/2xhOr1I Agendar tu cita en sitio con la sede más cercana: Huacas 4000-3822 o Liberia 4000-6762 Los resultados serán entregados de 24 a 36 horas luego de tomada la muestra y se enviarán al paciente vía correo, al médico del paciente y al Ministerio de Salud. Precio para afiliados a MediSmart: ¢47.700 (+ ¢15.000 del envío de la prueba) *Aplican restricciones. Para consultas comunicarse a los números indicados. Precios no incluyen IVA.  #EstamosConVos en todo momento y damos la bienvenida a SAAT, como nuevo convenio de nuestro #ClubSmart. Ingresá a www.medismart.net/saat/ para más información. #Cuidate
Website Link  www.facebook.com  bit.ly  www.facebook.com
CTA      
Text Word Count 388  695  172
Like 20  124  630

MediSmart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MediSmart Top 1 ads got 20 likes. MediSmart uses a sentence with the finishing touch title: “MediSmart”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MediSmart shared 388 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MediSmart should continue to optimize the ad content.

3.MediSmart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-14  2020-05-20-2020-05-28  2020-04-08-2020-04-27
Landing Page Link  https://www.facebook.com/medismartcr/?refid=28&_ft_=adid.23844923400750751:qid.6838412068230701866:mf_story_key.8822400747788353705:is_sponsored.1:ei.AI@AQIx21YUj7q3ZWP2cdBCaVos0-Ti4cZFfjjq5UKtdACDDQSb-JUGrB1Fq5b-uWd8oM5IPCFvSzUTliKUBEULNeLS:top_level_post_id.2002982169838366:content_owner_id_new.611403372329593:page_id.611403372329593:src.22:photo_id.2002979053172011:story_location.5:story_attachment_style.photo:view_time.1592191444:filter.h_nor:tds_flgs.3:actrs.611403372329593:page_insights.%7B%22611403372329593%22:%7B%22page_id%22:611403372329593,%22page_id_type%22:%22page%22,%22actor_id%22:611403372329593,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591994606,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2002982169838366%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:611403372329593,%22page_id%22:611403372329593,%22post_id%22:2002982169838366,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R  https://www.facebook.com/notes/medismart/requisitos-para-realizar-la-prueba-de-detecci%C3%B3n-del-covid-19/1938238542979396/   https://www.facebook.com/medismartcr/?refid=28&_ft_=adid.23844552941560751:qid.6820513526824936559:mf_story_key.8869597561438976522:is_sponsored.1:ei.AI@AQJQ4fVPnLWLZWxIsvTgYGAYqc-mMTqwmr-j4s7nm2qef8D20PQyTfEkb0sm21pNdhzdoDwuDM_zfmWnn19XGAzR:top_level_post_id.1938337586302825:content_owner_id_new.611403372329593:page_id.611403372329593:src.22:photo_id.1951575541645696:story_location.5:story_attachment_style.photo:view_time.1588023976:filter.h_nor:tds_flgs.3:actrs.611403372329593:page_insights.%7B%22611403372329593%22:%7B%22page_id%22:611403372329593,%22page_id_type%22:%22page%22,%22actor_id%22:611403372329593,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587428062,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1938337586302825%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:611403372329593,%22page_id%22:611403372329593,%22post_id%22:1938337586302825,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MediSmart are successful.

MediSmart Creative Analysis: 

MediSmart placed a Image ad in 2020-06-10-2020-06-14, and got 20 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MediSmart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica  Costa Rica  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MediSmart has the best conversion in Costa Rica, and can advertise more in Costa Rica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MediSmart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-14  2020-05-20-2020-05-28  2020-04-08-2020-04-27
During  5 days  9 days 20 days 
Like  20  124  630
Share  1  5  88
Comment  0  1  23

Advertising effectiveness is a direct manifestation of advertising. MediSmart ‘s Top 1 ad received 20 likes, 1 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MediSmart, helping MediSmart to grasp the ad data more clearly.