Top Ads on MedStar Health

MedStar Health Background Introduction:

MedStar Health is a not-for-profit health system dedicated to caring for people in Maryland and the Washington, D.C., region.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MedStar Health has been advertising and marketing on Facebook for many years. And MedStar Health has placed 236 of ads on the Facebook platform in the last month. In the past few years,MedStar Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MedStar Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MedStar Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MedStar Health.

BigSpy

1.MedStar Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MedStar Health  MedStar Health  MedStar Health
Page Categories  Medical & Health  Medical & Health  Medical & Health
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

MedStar Health Marketing Objectives Analysis: 

MedStar Health has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MedStar Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MedStar Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How our bariatric team changed Ellen's life.  Safe care for your heart. MedStar Health 
Ad Copy Text  no setting  no setting  no setting
Link Description  Reshape your life with weight loss surgery.  In person or video visit.  N/A
Website Link  www.medstarhealth.org  www.medstarhealth.org  www.medstarhealth.org
CTA  LEARN_MORE  CONTACT_US  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

MedStar Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MedStar Health Top 1 ads got 0 likes. MedStar Health uses a sentence with the finishing touch title: “How our bariatric team changed Ellen's life.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MedStar Health shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MedStar Health should continue to optimize the ad content.

3.MedStar Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-18-2020-06-19  2020-06-10-2020-06-19  2020-06-01-2020-06-19
Landing Page Link  https://www.medstarhealth.org/ads/msh-bariatrics/?utm_campaign=msh_bariatric_mhvv&utm_source=facebook_paid&utm_medium=social  https://www.medstarhealth.org/ads/mhvi-heart-and-vascular-women/   https://www.medstarhealth.org/ads/mhpt-video-visits/?utm_campaign=mhpt_mhvv&utm_medium=social&utm_source=facebook_paid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MedStar Health are successful.

MedStar Health Creative Analysis: 

MedStar Health placed a Image ad in 2020-05-18-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MedStar Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MedStar Health has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MedStar Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-19  2020-06-10-2020-06-19  2020-06-01-2020-06-19
During  33 days  10 days 19 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. MedStar Health ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MedStar Health, helping MedStar Health to grasp the ad data more clearly.