Top Ads on MedShr

MedShr Background Introduction:

MedShr - the app for doctors , is a HIPAA & GMC compliant network for medical professionals to discuss clinical cases.MedShr now has 500,000+ members worldwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MedShr has been advertising and marketing on Facebook for many years. And MedShr has placed 116 of ads on the Facebook platform in the last month. In the past few years,MedShr has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MedShr on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MedShr. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MedShr.

BigSpy

1.MedShr Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MedShr  MedShr  MedShr
Page Categories  Medical Company  Medical Company  Medical Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MedShr Marketing Objectives Analysis: 

MedShr has been operating in Medical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MedShr best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MedShr Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hospital, Clinic or Medical School ID Required  Secure, compliant case discussion The App for Doctors 
Ad Copy Text  Medical Professionals Only: Sign up to discover and discuss ECGs, X-rays, clinical guidelines, medi...  Join over 900,000 medical professionals around the world to share knowledge and discuss interesting ...  Join 900k doctors discussing medical cases and images on MedShr, The App for Doctors!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  SIGN_UP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 121  318  85
Like 21151  9433  1985

MedShr Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MedShr Top 1 ads got 21151 likes. MedShr uses a sentence with the finishing touch title: “Hospital, Clinic or Medical School ID Required”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MedShr shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MedShr should continue to optimize the ad content.

3.MedShr Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-10-22-2020-06-19  2019-09-10-2020-06-18  2019-11-07-2020-06-18
Landing Page Link  http://play.google.com/store/apps/details?id=net.medshr.android  http://play.google.com/store/apps/details?id=net.medshr.android   http://play.google.com/store/apps/details?id=net.medshr.android

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MedShr are successful.

MedShr Creative Analysis: 

MedShr placed a Image ad in 2019-10-22-2020-06-19, and got 21151 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MedShr Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jordan,Iraq,Egypt...  Brazil,India,Philippines...  Romania,Bosnia Hercegovina,Macedonia...
Language  English  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MedShr has the best conversion in Jordan,Iraq,Egypt..., and can advertise more in Jordan,Iraq,Egypt... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MedShr Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-22-2020-06-19  2019-09-10-2020-06-18  2019-11-07-2020-06-18
During  242 days  283 days 225 days 
Like  21151  9433  1985
Share  603  688  17
Comment  873  194  17

Advertising effectiveness is a direct manifestation of advertising. MedShr ‘s Top 1 ad received 21151 likes, 603 shares, 873 comments in just 242 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MedShr, helping MedShr to grasp the ad data more clearly.