Top Ads on MedPage Today

MedPage Today Background Introduction:

Daily, peer-reviewed medical news for clinicians

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MedPage Today has been advertising and marketing on Facebook for many years. And MedPage Today has placed 188 of ads on the Facebook platform in the last month. In the past few years,MedPage Today has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MedPage Today on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MedPage Today. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MedPage Today.

BigSpy

1.MedPage Today Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MedPage Today  MedPage Today  MedPage Today
Page Categories  Publisher  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MedPage Today Marketing Objectives Analysis: 

MedPage Today has been operating in Publisher for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MedPage Today best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MedPage Today Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Aspirin's Chemo-Preventive Effect  TikTok-er Ingested an Entire Bottle of Nutmeg Smokers Face Greater Risk From COVID-19 
Ad Copy Text  no setting  This is what happened to his brain  no setting
Link Description  Modest benefit tied to long-term use of standard or higher doses  N/A  Health experts say now is the time to quit
Website Link  www.medpagetoday.com  www.medpagetoday.com  www.medpagetoday.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  34  0
Like 15655  11  366

MedPage Today Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MedPage Today Top 1 ads got 15655 likes. MedPage Today uses a sentence with the finishing touch title: “Aspirin's Chemo-Preventive Effect”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MedPage Today shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MedPage Today should continue to optimize the ad content.

3.MedPage Today Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-15-2020-06-17  2020-05-19-2020-06-08  2020-04-21-2020-05-31
Landing Page Link  https://www.medpagetoday.com/gastroenterology/coloncancer/85984?th=1&xid=fb-md-cbtm-gastro-pbraf&trw=no&scrf=1&fbclid=IwAR1Gyc45dUsgusEuIyP5Wy_sq_M78POuKl-0sZz3ylliKr-9upLicoEcnBM  https://www.medpagetoday.com/primarycare/dietnutrition/86335?showReg&utm_source=facebook&utm_medium=paid&utm_campaign=RNList&utm_content=TikTokNutmeg+-+Copy&hr=fb20202020RNList6&fbclid=IwAR16m_9WFkTigtbh8ZB66BKW3XFygusPxLhF1Vgi2XrABi_ZFXLQUS5Z09Q   https://www.medpagetoday.com/infectiousdisease/covid19/85862?th=1&xid=fb-md-tm-onc&trw=no&scrf=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MedPage Today are successful.

MedPage Today Creative Analysis: 

MedPage Today placed a Image ad in 2020-05-15-2020-06-17, and got 15655 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MedPage Today Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MedPage Today has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MedPage Today Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-17  2020-05-19-2020-06-08  2020-04-21-2020-05-31
During  34 days  21 days 41 days 
Like  15655  11  366
Share  7709  8  965
Comment  973  11  401

Advertising effectiveness is a direct manifestation of advertising. MedPage Today ‘s Top 1 ad received 15655 likes, 7709 shares, 973 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MedPage Today, helping MedPage Today to grasp the ad data more clearly.