Top Ads on MedLibris

MedLibris Background Introduction:

Carte medicala de referinta

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MedLibris has been advertising and marketing on Facebook for many years. And MedLibris has placed 58 of ads on the Facebook platform in the last month. In the past few years,MedLibris has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MedLibris on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MedLibris. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MedLibris.

BigSpy

1.MedLibris Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MedLibris  MedLibris  MedLibris
Page Categories  Bookstore  Bookstore  Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MedLibris Marketing Objectives Analysis: 

MedLibris has been operating in Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MedLibris best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MedLibris Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MedLibris  MedLibris MedLibris 
Ad Copy Text  -  TRATAT DE PEDIATRIE: Autori români de renume. Aproape 2000 de pagini. Copertă cartonată și condi...  -
Link Description  Harrison, Merck, Grant, Schwartz - cele mai apreciate lucrări de specialitate din lume te așteaptă în singura librărie online dedicată exclusiv cărților de medicină. Pe Medlibris.ro găsești titluri din toate ariile medicinei, la prețuri imbatabile: www.medlibris.ro/carti-de-specialitate.html <<< Comenzile peste 100 de lei vor fi expediate gratuit >>>  TRATAT DE PEDIATRIE: Autori români de renume. Aproape 2000 de pagini. Copertă cartonată și condiții grafice de excepție. Reducere de vară. Livrare gratuită prin curier. www.medlibris.ro/tratat-de-pediatrie.html Societatea antică a Egiptului a avut o concepție sănătoasă asupra creșterii copilului, inclusiv aceea de a nu-i abandona pe cei cu deficiențe. Societatea antică ebraică promova creșterea copiilor în familie cu multă dragoste, aceștia fiind considerați o binecuvântare divină. Cel mai nou tratat de pediatrie din România începe cu câteva repere din istoria universală a pediatriei, continuând cu cele 26 de secțiuni de specialitate: - anamneză și examen clinic în pediatrie - nutriție/alimentație - genetică medicală - medicină fetală - neonatologie - imunizări - patologie respiratorie și TBC - boli cardiovasculare - boli ale tractului gastrointestinal - boli hepatice și ale căilor biliare - boli de metabolism și endocrine - elemente de patologie ortopedică - reumatologie - boli ORL - psihiatrie pediatrică și multe altele.  N/A
Website Link  www.medlibris.ro  www.medlibris.ro  www.medlibris.ro
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 365  1087  377
Like 430  20  2

MedLibris Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MedLibris Top 1 ads got 430 likes. MedLibris uses a sentence with the finishing touch title: “MedLibris”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MedLibris shared 365 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MedLibris should continue to optimize the ad content.

3.MedLibris Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-01-24-2020-06-15  2020-06-10-2020-06-14  2020-06-08-2020-06-10
Landing Page Link  https://www.medlibris.ro/carti-de-specialitate.html?fbads  https://www.medlibris.ro/tratat-de-pediatrie.html?FBADS   https://www.medlibris.ro/harrison-manual-de-medicina.html?fbadscarusel&utm_source=spec_carusele_statice&utm_medium=00.+toate+addtocart+medlibris+180+zile+18-46&utm_campaign=carusel+static+spec+4444&fbclid=IwAR0S_SLqJYz-BiSGYcA-Xvb98NiUzi_tQwF5m5ZzUru6cqB7_v_wheCiQ8Q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MedLibris are successful.

MedLibris Creative Analysis: 

MedLibris placed a Image ad in 2020-01-24-2020-06-15, and got 430 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MedLibris Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  N/A  N/A
Language  Romanian  Romanian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MedLibris has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MedLibris Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-24-2020-06-15  2020-06-10-2020-06-14  2020-06-08-2020-06-10
During  144 days  5 days 3 days 
Like  430  20  2
Share  59  2  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. MedLibris ‘s Top 1 ad received 430 likes, 59 shares, 1 comments in just 144 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MedLibris, helping MedLibris to grasp the ad data more clearly.