Top Ads on McMonagle's Boat

McMonagle's Boat Background Introduction:

World's first Sail Thru Fish & Chip shop Scottish Tourist attraction Restaurant, Take-away & home delivery service

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McMonagle's Boat has been advertising and marketing on Facebook for many years. And McMonagle's Boat has placed 5 of ads on the Facebook platform in the last month. In the past few years,McMonagle's Boat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McMonagle's Boat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McMonagle's Boat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McMonagle's Boat.

BigSpy

1.McMonagle's Boat Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McMonagle's Boat  McMonagle's Boat  McMonagle's Boat
Page Categories  Fish & Chips Restaurant  Fish & Chips Restaurant  Fish & Chips Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

McMonagle's Boat Marketing Objectives Analysis: 

McMonagle's Boat has been operating in Fish & Chips Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McMonagle's Boat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McMonagle's Boat Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  McMonagle's Boat  McMonagle's Boat Timeline Photos 
Ad Copy Text  Al Fresco dining on the Nolly Please like and share  Four miles from The boat wow stunning scenery great cycling and when I’m finished pop into the boa...  Gluten free !!! We do gluten free fish and chips and now gluten free frickles (battered pickles). Al...
Link Description  Al Fresco dining on the Nolly Please like and share  N/A  Gluten free !!! We do gluten free fish and chips and now gluten free frickles (battered pickles). Also do gluten free fritters, smoked sausage supper and cheese cake Please if you don’t mind can you like and share thank you
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 53  119  227
Like 23  38  161

McMonagle's Boat Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McMonagle's Boat Top 1 ads got 23 likes. McMonagle's Boat uses a sentence with the finishing touch title: “McMonagle's Boat”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McMonagle's Boat shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McMonagle's Boat should continue to optimize the ad content.

3.McMonagle's Boat Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2019-04-18-2019-04-24  2018-05-23-2019-04-23  2019-04-10-2019-04-21
Landing Page Link  https://www.facebook.com/266947596827463/posts/1070390943149787/  https://www.facebook.com/www.mcmonagles.co.uk/videos/851686401686910/   https://www.facebook.com/266947596827463/posts/1065554510300097/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McMonagle's Boat are successful.

McMonagle's Boat Creative Analysis: 

McMonagle's Boat placed a Image ad in 2019-04-18-2019-04-24, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McMonagle's Boat Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McMonagle's Boat has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McMonagle's Boat Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-18-2019-04-24  2018-05-23-2019-04-23  2019-04-10-2019-04-21
During  7 days  336 days 12 days 
Like  23  38  161
Share  8  1  130
Comment  1  0  50

Advertising effectiveness is a direct manifestation of advertising. McMonagle's Boat ‘s Top 1 ad received 23 likes, 8 shares, 1 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McMonagle's Boat, helping McMonagle's Boat to grasp the ad data more clearly.