Top Ads on McMaster University

McMaster University Background Introduction:

McMaster University is committed to discovery and learning in teaching, research and scholarship. It has a student population of 23,000.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McMaster University has been advertising and marketing on Facebook for many years. And McMaster University has placed 183 of ads on the Facebook platform in the last month. In the past few years,McMaster University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McMaster University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McMaster University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McMaster University.

BigSpy

1.McMaster University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McMaster University  McMaster University  McMaster University
Page Categories  College & University  Medical School  Medical School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

McMaster University Marketing Objectives Analysis: 

McMaster University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McMaster University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McMaster University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  McMaster University Continuing Education  WATCH: “As we learn one thing about COVID-19, we have two new questions” After COVID-19's tragic toll, Canada must improve quality of life in long-term care homes 
Ad Copy Text  Join us on July 22 for a free program preview webinar to learn more about what our Accounting progra...  no setting  no setting
Link Description  N/A  Listen in on a fascinating conversation between the McMaster researcher whose lab isolated the virus and a leading New York Times journalist.  Staffing, food, laundry, art: Canada has a lot to do to make things better.
Website Link  www.facebook.com  bit.ly  brighterworld.mcmaster.ca
CTA      
Text Word Count 275  0  0
Like 9  0  0

McMaster University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McMaster University Top 1 ads got 9 likes. McMaster University uses a sentence with the finishing touch title: “McMaster University Continuing Education”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McMaster University shared 275 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McMaster University should continue to optimize the ad content.

3.McMaster University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-19  2020-05-11-2020-06-13  2020-06-09-2020-06-13
Landing Page Link  https://www.facebook.com/McMaster.Continuing.Education/?_sref_=10158053992331885&refid=7&_ft_=adid.6204642660565:qid.6840236883895510739:mf_story_key.-7229976714433814330:is_sponsored.1:ei.AI@AQJIC-NXbdR1hTGx-97iJOF89IOIC4lJuC1ihrfvWTyhM_4eiEeOTnNLviseE0FCuZhQ9lQ5resuVbuQZUK955BP:top_level_post_id.10158053992336885:content_owner_id_new.201905271884:page_id.201905271884:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592616756:filter.h_nor:tds_flgs.3:actrs.201905271884:page_insights.%7B%22201905271884%22:%7B%22page_id%22:201905271884,%22page_id_type%22:%22page%22,%22actor_id%22:201905271884,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1590424569,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158053992336885%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:201905271884,%22page_id%22:201905271884,%22post_id%22:10158053992336885,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://brighterworld.mcmaster.ca/articles/watch-as-we-learn-one-thing-about-covid-19-we-have-two-new-questions/   https://brighterworld.mcmaster.ca/articles/after-covid-19s-tragic-toll-canada-must-improve-quality-of-life-in-long-term-care-homes/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McMaster University are successful.

McMaster University Creative Analysis: 

McMaster University placed a Image ad in 2020-06-17-2020-06-19, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McMaster University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McMaster University has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McMaster University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-05-11-2020-06-13  2020-06-09-2020-06-13
During  3 days  34 days 5 days 
Like  9  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. McMaster University ‘s Top 1 ad received 9 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McMaster University, helping McMaster University to grasp the ad data more clearly.