Top Ads on McKinsey & Company

McKinsey & Company Background Introduction:

McKinsey & Company is a management consulting firm. To help leaders make distinctive, lasting, and substantial improvements in performance, and constantly build a great firm that attracts, develops, excites, and retains exceptional people.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McKinsey & Company has been advertising and marketing on Facebook for many years. And McKinsey & Company has placed 93 of ads on the Facebook platform in the last month. In the past few years,McKinsey & Company has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McKinsey & Company on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McKinsey & Company. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McKinsey & Company.


1.McKinsey & Company Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McKinsey & Company  McKinsey & Company  McKinsey & Company
Page Categories  Consulting Agency  Consulting Agency  Consulting Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

McKinsey & Company Marketing Objectives Analysis: 

McKinsey & Company has been operating in Consulting Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McKinsey & Company best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McKinsey & Company Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Female SummIT 2020  Erfolgreich verhandeln McKinsey & Company Karriere 
Ad Copy Text  Letzte Chance! Du bist Studentin oder Doktorandin mit einem MINT-Fachhintergrund und willst Wirtscha...  Du studierst oder promovierst im Vereinigten Königreich und hast Interesse an der Topmanagement-Ber...  Du studierst oder promovierst in Life Sciences? Du möchtest die Arbeit als Beraterin oder Berater i...
Link Description  Bewerbungsschluss: 22. Juni  Bewerbungsschluss: 24. Juni  N/A
Website Link
Text Word Count 283  479  445
Like 28  3  30

McKinsey & Company Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McKinsey & Company Top 1 ads got 28 likes. McKinsey & Company uses a sentence with the finishing touch title: “Female SummIT 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McKinsey & Company shared 283 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McKinsey & Company should continue to optimize the ad content.

3.McKinsey & Company Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-15-2020-06-20  2020-05-26-2020-06-12  2020-05-24-2020-06-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McKinsey & Company are successful.

McKinsey & Company Creative Analysis: 

McKinsey & Company placed a Image ad in 2020-06-15-2020-06-20, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McKinsey & Company Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Germany,Israel
Language  German  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McKinsey & Company has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McKinsey & Company Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-05-26-2020-06-12  2020-05-24-2020-06-07
During  6 days  18 days 15 days 
Like  28  3  30
Share  2  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. McKinsey & Company ‘s Top 1 ad received 28 likes, 2 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McKinsey & Company, helping McKinsey & Company to grasp the ad data more clearly.