Top Ads on McFIT

McFIT Background Introduction:

#stolzaufmich - Europas führende Fitnessstudiokette. Impressum:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McFIT has been advertising and marketing on Facebook for many years. And McFIT has placed 199 of ads on the Facebook platform in the last month. In the past few years,McFIT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McFIT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McFIT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McFIT.


1.McFIT Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Gym/Physical Fitness Center  Gym/Physical Fitness Center  Gym/Physical Fitness Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

McFIT Marketing Objectives Analysis: 

McFIT has been operating in Gym/Physical Fitness Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McFIT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McFIT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bleibe maximal flexibel!  Bleibe maximal flexibel! Maksymalna elastyczność! 
Ad Copy Text  KEINE STUDIOBINDUNG, EUROPAWEIT TRAINIEREN, MONATLICH KÜNDBAR. McFIT FLEX!  Wir sind wieder da!!! Der McFIT Flex Vertrag: monatlich kündbar und KEINE Studiobindung! *Infos zu...  Wracamy!!! Beztroska formuła McFIT Flex: miesięczny okres wypowiedzenia, pełny dostęp bez ogran...
Link Description  Jetzt anmelden!  Jetzt anmelden!  Zapisz się już dziś!
Website Link
Text Word Count 75  172  129
Like 35  250  0

McFIT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McFIT Top 1 ads got 35 likes. McFIT uses a sentence with the finishing touch title: “Bleibe maximal flexibel!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McFIT shared 75 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McFIT should continue to optimize the ad content.

3.McFIT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-27-2020-06-18  2020-05-17-2020-06-18  2020-06-16-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McFIT are successful.

McFIT Creative Analysis: 

McFIT placed a Video ad in 2020-05-27-2020-06-18, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McFIT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand,Germany  Tunisia,Thailand,Germany  N/A
Language  German  German  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McFIT has the best conversion in Thailand,Germany, and can advertise more in Thailand,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McFIT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-18  2020-05-17-2020-06-18  2020-06-16-2020-06-18
During  23 days  33 days 3 days 
Like  35  250  0
Share  6  11  0
Comment  10  138  0

Advertising effectiveness is a direct manifestation of advertising. McFIT ‘s Top 1 ad received 35 likes, 6 shares, 10 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McFIT, helping McFIT to grasp the ad data more clearly.