Top Ads on McDonald's

McDonald's Background Introduction:

Welcome to the official Facebook fan page for McDonald's Australia. We’re now on Instagram! Check out what we’re up to by following us @mcdonaldsau

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McDonald's has been advertising and marketing on Facebook for many years. And McDonald's has placed 8749 of ads on the Facebook platform in the last month. In the past few years,McDonald's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McDonald's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McDonald's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McDonald's.

BigSpy

1.McDonald's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McDonald's  McDonald's  McDonald's
Page Categories  Fast Food Restaurant  Fast Food Restaurant  Fast Food Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

McDonald's Marketing Objectives Analysis: 

McDonald's has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McDonald's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McDonald's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  خلي جرعة السعادة والطعم دوبل وأطلب دوبل بيج تايستي  Fotografii din cronologie Weź udział w loterYEAH! 
Ad Copy Text  خلي جرعة السعادة والطعم دوبل وأطلب دوبل بيج تايستي من ع...  -  Korzystaj z okazYEAH! i sprawdzaj, czy wygrałeś!
Link Description  N/A  МакДональдз є партнером засновником благодійної організації Фундація Дім Рональда МакДональда. За 5 років МакДональдз передав Фундації 35 млн гривень на розвиток сімейно-орієнтованої медицини в Україні. Ми розуміємо як важливо бути поруч зі своїми дітьми під час довготривалого лікування, тому відкриваємо та забезпечуємо комфортними умовами родини у Сімейних кімнатах в п’яти дитячих обласних лікарнях: Києві, Львові, Вінниці, Харкові та Сумах. Ми використовуємо свій масштаб заради добра і нагадуємо сім’ям про те, яким потужним ресурсом для боротьби з хворобою є тепло й любов рідних. Кожен бажаючий може долучися і зробити свій внесок за посиланням: https://rmhc.org.ua/donate/ Щоб рідні могли бути поруч, а українські дітки виліковувались швидше ❤️  N/A
Website Link  www.facebook.com  www.facebook.com  play.google.com
CTA      USE_MOBILE_APP
Text Word Count 179  1364  50
Like 1800  2648  31

McDonald's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McDonald's Top 1 ads got 1800 likes. McDonald's uses a sentence with the finishing touch title: “خلي جرعة السعادة والطعم دوبل وأطلب دوبل بيج تايستي”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McDonald's shared 179 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McDonald's should continue to optimize the ad content.

3.McDonald's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-17-2020-06-19  2020-06-15-2020-06-19  2020-06-16-2020-06-19
Landing Page Link  https://www.facebook.com/280155560076/posts/10164028657000077/  https://www.facebook.com/McDonaldsUA/photos/a.133242113415956/3943582592381870/?type=3   http://play.google.com/store/apps/details?id=com.mcdonalds.mobileapp

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McDonald's are successful.

McDonald's Creative Analysis: 

McDonald's placed a Video ad in 2020-06-17-2020-06-19, and got 1800 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McDonald's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Ukraine  Poland
Language  Arabic  Ukrainian  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McDonald's has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McDonald's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-15-2020-06-19  2020-06-16-2020-06-19
During  3 days  5 days 4 days 
Like  1800  2648  31
Share  52  84  0
Comment  295  737  0

Advertising effectiveness is a direct manifestation of advertising. McDonald's ‘s Top 1 ad received 1800 likes, 52 shares, 295 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McDonald's, helping McDonald's to grasp the ad data more clearly.