Top Ads on McDonald's

McDonald's Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McDonald's has been advertising and marketing on Facebook for many years. And McDonald's has placed 8763 of ads on the Facebook platform in the last month. In the past few years,McDonald's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McDonald's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McDonald's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McDonald's.


1.McDonald's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McDonald's  McDonald's  McDonald's
Page Categories  Fast Food Restaurant  Fast Food Restaurant  Fast Food Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

McDonald's Marketing Objectives Analysis: 

McDonald's has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McDonald's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McDonald's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Thai Green Curry Burger  McDonald's App - Latinoamérica M SAFE 
Ad Copy Text  We’re bringing you a Thai-riffic taste you cannot refuse! Choose from a crunchy chicken or crispy ...  Disfruta de estas súper ofertas por la celebración del Día del Padre????  Dito sa McDo, "safety first" starts with our employees. Para kayo rin, safe palagi!
Link Description  McDelivery Malaysia  N/A  N/A
Website Link
Text Word Count 273  75  83
Like 2712  63  39149

McDonald's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McDonald's Top 1 ads got 2712 likes. McDonald's uses a sentence with the finishing touch title: “Thai Green Curry Burger”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McDonald's shared 273 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is ORDER_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McDonald's should continue to optimize the ad content.

3.McDonald's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-15-2020-06-20  2020-06-19-2020-06-20  2020-06-16-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McDonald's are successful.

McDonald's Creative Analysis: 

McDonald's placed a Image ad in 2020-06-15-2020-06-20, and got 2712 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McDonald's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Panama  Philippines
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McDonald's has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McDonald's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-19-2020-06-20  2020-06-16-2020-06-20
During  6 days  2 days 5 days 
Like  2712  63  39149
Share  308  7  8892
Comment  449  8  688

Advertising effectiveness is a direct manifestation of advertising. McDonald's ‘s Top 1 ad received 2712 likes, 308 shares, 449 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McDonald's, helping McDonald's to grasp the ad data more clearly.