Top Ads on McDonald's
McDonald's Background Introduction:
Službena stranica McDonald's Hrvatske / www.mcdonalds.hr
McDonald's has been advertising and marketing on Facebook for many years. And McDonald's has placed 8763 of ads on the Facebook platform in the last month. In the past few years,McDonald's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for McDonald's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McDonald's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McDonald's.
1.McDonald's Top 3 Ads Basic Understanding
|Page Categories||Fast Food Restaurant||Fast Food Restaurant||Fast Food Restaurant|
McDonald's Marketing Objectives Analysis:
McDonald's has been operating in Fast Food Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McDonald's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.McDonald's Top 3 Ads Content Display
|Ad Headline||N/A||N/A||Thai Green Curry Burger|
|Ad Copy Text||no setting||no setting||We’re bringing you a Thai-riffic taste you cannot refuse! Choose from a crunchy chicken or crispy ...|
|Link Description||N/A||N/A||McDelivery Malaysia|
|Text Word Count||0||0||273|
McDonald's Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. McDonald's Top 1 ads got 0 likes. McDonald's uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. McDonald's shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McDonald's should continue to optimize the ad content.
3.McDonald's Top 3 Ads Creative Selection
|Landing Page Link||https://mcdonalds.jobs.cz/volna-mista/?prefid_location_hier=R249811||https://mcdonalds.jobs.cz/volna-mista/?prefid_location_hier=R249811||https://www.mcdelivery.com.my/my/browse/menu.html?daypartId=9&catId=9&utm_source=fb&utm_medium=cpc&utm_campaign=jun20_mds_dtw_thai&fbclid=IwAR1SHTUjBxhfyb2fM1MQ90t8LfBYC4QfyyfrgohmKXE5S5pGRvHN2487xgE|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McDonald's are successful.
McDonald's Creative Analysis:
McDonald's placed a Image ad in 2020-06-15-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.McDonald's Top 3 Ads Audience Analysis:
McDonald's has the best conversion in Czech, and can advertise more in Czech in the future.
5.McDonald's Top 3 Ads Performance Display
|During||6 days||6 days||6 days|
Advertising effectiveness is a direct manifestation of advertising. McDonald's ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McDonald's, helping McDonald's to grasp the ad data more clearly.