Top Ads on McDonald's Romania

McDonald's Romania Background Introduction:

Bun venit pe pagina oficială McDonald’s în România. Aflaţi aici detalii despre campaniile, produsele şi proiectele noastre. I’m lovin' it!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McDonald's Romania has been advertising and marketing on Facebook for many years. And McDonald's Romania has placed 265 of ads on the Facebook platform in the last month. In the past few years,McDonald's Romania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McDonald's Romania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McDonald's Romania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McDonald's Romania.

BigSpy

1.McDonald's Romania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McDonald's Romania  McDonald's Romania  McDonald's Romania
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

McDonald's Romania Marketing Objectives Analysis: 

McDonald's Romania has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McDonald's Romania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McDonald's Romania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  McDonald's Romania  Alătură-te echipei noastre! Alătură-te echipei noastre! 
Ad Copy Text  Pentru a fi cu toții cât mai în siguranță, la McDrive colegii noștri poartă mască atunci câ...  Eşti o persoană energică, dornică să accepte noi provocări și care vrea să lucreze alături ...  Eşti o persoană energică, dornică să accepte noi provocări și care vrea să lucreze alături ...
Link Description  Pentru a fi cu toții cât mai în siguranță, la McDrive colegii noștri poartă mască atunci când te servesc și, pentru un contact cât mai redus, poți face plata cu cardul. #staysafe.  Astăzi, McDonald’s are peste 80 de restaurante în 25 de orașe din România și este liderul pieței de restaurante cu servire rapidă.  Astăzi, McDonald’s are peste 80 de restaurante în 25 de orașe din România și este liderul pieței de restaurante cu servire rapidă.
Website Link  www.facebook.com  smartdreamers.com  smartdreamers.com
CTA    APPLY_NOW  APPLY_NOW
Text Word Count 191  264  264
Like 477  13  47

McDonald's Romania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McDonald's Romania Top 1 ads got 477 likes. McDonald's Romania uses a sentence with the finishing touch title: “McDonald's Romania”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McDonald's Romania shared 191 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McDonald's Romania should continue to optimize the ad content.

3.McDonald's Romania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-06-19  2020-06-05-2020-06-18  2020-06-05-2020-06-18
Landing Page Link  https://www.facebook.com/McDonalds.ro/photos/a.235352636524159/3113394712053256/?type=3  https://smartdreamers.com/mcdonalds/job-restaurant-ninja-(crew)-/107021/lp-vest?utm_source=facebook&utm_medium=smartdreamers&utm_campaign=June_2020_%7C_Crew_%7C_Bucuresti&fbclid=IwAR3zhBuAkpoWAR0OHDGxKB259OHWgsxXMWFwtoN-LcjdCHHd9wzSIWoovxQ   https://smartdreamers.com/mcdonalds/lp-vest?utm_source=facebook&utm_medium=smartdreamers&utm_campaign=June_2020_%7C_Crew_%7C_Cluj&fbclid=IwAR3ajJVfH4rndZH3bLhUCtXBjipQVXtqZMYqF9qC10pOSG3uwWnDgMwogSM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McDonald's Romania are successful.

McDonald's Romania Creative Analysis: 

McDonald's Romania placed a Image ad in 2020-05-20-2020-06-19, and got 477 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McDonald's Romania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McDonald's Romania has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McDonald's Romania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-19  2020-06-05-2020-06-18  2020-06-05-2020-06-18
During  31 days  14 days 14 days 
Like  477  13  47
Share  18  22  2
Comment  37  1  12

Advertising effectiveness is a direct manifestation of advertising. McDonald's Romania ‘s Top 1 ad received 477 likes, 18 shares, 37 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McDonald's Romania, helping McDonald's Romania to grasp the ad data more clearly.