Top Ads on McDonald's Guatemala

McDonald's Guatemala Background Introduction:

Pide a domicilio al 1770/en línea o en el app de Express --> Chatea con nosotros 4470-1770 -->

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McDonald's Guatemala has been advertising and marketing on Facebook for many years. And McDonald's Guatemala has placed 150 of ads on the Facebook platform in the last month. In the past few years,McDonald's Guatemala has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McDonald's Guatemala on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McDonald's Guatemala. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McDonald's Guatemala.


1.McDonald's Guatemala Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McDonald's Guatemala  McDonald's Guatemala  McDonald's Guatemala
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  woocommerce

McDonald's Guatemala Marketing Objectives Analysis: 

McDonald's Guatemala has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McDonald's Guatemala best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McDonald's Guatemala Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  McDonalds Express  McDonald's Guatemala Come dentro del auto 
Ad Copy Text  Inicia tus mañanas con todo el sabor de nuestro NUEVO McMenú de Burritos con Hashbrown Pide a t...  Inicia tus mañanas con todo el sabor de nuestro NUEVO McMenú de Burritos con Hashbrown Pide a t...  ¡MC AL AUTO! ➡️ Una nueva manera de disfrutar de tu McMenú favorito, ahora lo llevamos dire...
Link Description  Pide a través de nuestra App  Pide a través de nuestra App  #QuédateEnCasa - #NosEncantaEstarParaTi - McDonald's Express - McDonald's Auto Mac
Website Link
Text Word Count 239  239  278
Like 303  103  1114

McDonald's Guatemala Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McDonald's Guatemala Top 1 ads got 303 likes. McDonald's Guatemala uses a sentence with the finishing touch title: “McDonalds Express”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McDonald's Guatemala shared 239 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McDonald's Guatemala should continue to optimize the ad content.

3.McDonald's Guatemala Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-17-2020-06-20  2020-06-17-2020-06-18  2020-06-10-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McDonald's Guatemala are successful.

McDonald's Guatemala Creative Analysis: 

McDonald's Guatemala placed a Image ad in 2020-06-17-2020-06-20, and got 303 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McDonald's Guatemala Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Guatemala  N/A  Guatemala
Language  Spanish  Spanish  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McDonald's Guatemala has the best conversion in Guatemala, and can advertise more in Guatemala in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McDonald's Guatemala Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-17-2020-06-18  2020-06-10-2020-06-17
During  4 days  2 days 8 days 
Like  303  103  1114
Share  7  1  111
Comment  16  2  117

Advertising effectiveness is a direct manifestation of advertising. McDonald's Guatemala ‘s Top 1 ad received 303 likes, 7 shares, 16 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McDonald's Guatemala, helping McDonald's Guatemala to grasp the ad data more clearly.