Top Ads on McDonald's Canada

McDonald's Canada Background Introduction:

Like McDonald’s Canada for the latest updates, deals and special surprises for our Facebook fans!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McDonald's Canada has been advertising and marketing on Facebook for many years. And McDonald's Canada has placed 209 of ads on the Facebook platform in the last month. In the past few years,McDonald's Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McDonald's Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McDonald's Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McDonald's Canada.

BigSpy

1.McDonald's Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McDonald's Canada  McDonald's Canada  McDonald's Canada
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

McDonald's Canada Marketing Objectives Analysis: 

McDonald's Canada has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McDonald's Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McDonald's Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vos favoris pour emporter  Surprise! It's McDelivery McDelivery is Knocking 
Ad Copy Text  Un Big Mac avec du bacon, est-ce encore un Big Mac ? Le débat se poursuit. Prenez-en un pour emport...  No matter what you call it or where you are, now you can order a Big Mac Bacon and your other McDona...  No matter what you call it or where you are, now you can order a Big Mac Bacon and your other McDona...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 127  140  140
Like 82  150  2632

McDonald's Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McDonald's Canada Top 1 ads got 82 likes. McDonald's Canada uses a sentence with the finishing touch title: “Vos favoris pour emporter”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McDonald's Canada shared 127 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McDonald's Canada should continue to optimize the ad content.

3.McDonald's Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-18  2020-06-11-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N3466.FacebookCanada/B23989101.275671237;dc_trk_aid=470010138;dc_trk_cid=100892590;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://www4.mcdonalds.ca/mcdeliverycanada/?cid=DN:23989101:648756:275032175:469672345:100892590:ct=&st=&city=0&dma=0&zp=&bw=3&dclid=CI_1wLKXg-oCFeMCrQYdDaMNMQ   https://www4.mcdonalds.ca/mcdeliverycanada/?cid=DN:23989101:648756:275031368:469734651:100892590:ct=&st=&city=0&dma=0&zp=&bw=3&dclid=COS3rdX3geoCFYM0rQYdp9IMWQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McDonald's Canada are successful.

McDonald's Canada Creative Analysis: 

McDonald's Canada placed a Video ad in 2020-06-16-2020-06-18, and got 82 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McDonald's Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Canada  Canada  India,Canada
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McDonald's Canada has the best conversion in Algeria,Canada, and can advertise more in Algeria,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McDonald's Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-11-2020-06-18  2020-06-11-2020-06-18
During  3 days  8 days 8 days 
Like  82  150  2632
Share  21  16  265
Comment  26  54  824

Advertising effectiveness is a direct manifestation of advertising. McDonald's Canada ‘s Top 1 ad received 82 likes, 21 shares, 26 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McDonald's Canada, helping McDonald's Canada to grasp the ad data more clearly.