Top Ads on McCarter Theatre Center

McCarter Theatre Center Background Introduction:

One of the most active cultural centers in the nation! http://www.mccarter.org

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McCarter Theatre Center has been advertising and marketing on Facebook for many years. And McCarter Theatre Center has placed 32 of ads on the Facebook platform in the last month. In the past few years,McCarter Theatre Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McCarter Theatre Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McCarter Theatre Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McCarter Theatre Center.

BigSpy

1.McCarter Theatre Center Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McCarter Theatre Center  McCarter Theatre Center  McCarter Theatre Center
Page Categories  Performing Arts  Performing Arts  Performing Arts
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

McCarter Theatre Center Marketing Objectives Analysis: 

McCarter Theatre Center has been operating in Performing Arts for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McCarter Theatre Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McCarter Theatre Center Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  THE BIG TIME: A new musical comedy  Concert reading of a new musical comedy Agatha Christie Sleuth at McCarter 
Ad Copy Text  One night only! Join Broadway stars and musicians of the Princeton Symphony Orchestra for a concert ...  McCarter and PSO present THE BIG TIME on January 31! Featuring Broadway stars Santino Fontana, Laura...  A wickedly fun thriller comes to McCarter! Decipher the mystery based on the brilliant parody of the...
Link Description  Tickets start at just $25.  Don't miss this one-night-only show! Tickets start at $25.  Onstage March 10-29 only!
Website Link  www.mccarter.org  www.mccarter.org  www.mccarter.org
CTA  SHOP_NOW  SHOP_NOW  BOOK_TRAVEL
Text Word Count 132  133  143
Like 39  4  5

McCarter Theatre Center Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McCarter Theatre Center Top 1 ads got 39 likes. McCarter Theatre Center uses a sentence with the finishing touch title: “THE BIG TIME: A new musical comedy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McCarter Theatre Center shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McCarter Theatre Center should continue to optimize the ad content.

3.McCarter Theatre Center Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-01-07-2020-01-30  2020-01-07-2020-01-30  2020-01-21-2020-01-22
Landing Page Link  https://www.mccarter.org/season/2019-2020/pdps/The-Big-Time/?utm_campaign=The_Big_Time&utm_source=Aber&utm_medium=Facebook&fbclid=IwAR0gJmOFujcdBNcL1USQDbwS9PMtDYYOkbevat3AwkV2C48cgdWperPJheQ  https://www.mccarter.org/season/2019-2020/pdps/The-Big-Time/?utm_campaign=The_Big_Time&utm_source=Aber&utm_medium=Facebook&fbclid=IwAR0gJmOFujcdBNcL1USQDbwS9PMtDYYOkbevat3AwkV2C48cgdWperPJheQ   https://www.mccarter.org/season/2019-2020/pdps/Sleuth?utm_campaign=Sleuth&utm_source=Aber&utm_medium=Facebook&fbclid=IwAR1UYebNLG9QYUhDNr2xiJq4KzZ3fep5QTDnQAKrwEOKiIpEViPNAg-P2EU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McCarter Theatre Center are successful.

McCarter Theatre Center Creative Analysis: 

McCarter Theatre Center placed a Image ad in 2020-01-07-2020-01-30, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McCarter Theatre Center Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Swedish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McCarter Theatre Center has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McCarter Theatre Center Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-07-2020-01-30  2020-01-07-2020-01-30  2020-01-21-2020-01-22
During  24 days  24 days 2 days 
Like  39  4  5
Share  5  0  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. McCarter Theatre Center ‘s Top 1 ad received 39 likes, 5 shares, 3 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McCarter Theatre Center, helping McCarter Theatre Center to grasp the ad data more clearly.