Top Ads on McCain Foods (Canada)

McCain Foods (Canada) Background Introduction:

We believe the best memories are made over food everyone loves, like French Fries, Desserts and McCain Marché. Visit McCain.ca for recipe inspiration.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

McCain Foods (Canada) has been advertising and marketing on Facebook for many years. And McCain Foods (Canada) has placed 21 of ads on the Facebook platform in the last month. In the past few years,McCain Foods (Canada) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for McCain Foods (Canada) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for McCain Foods (Canada). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from McCain Foods (Canada).

BigSpy

1.McCain Foods (Canada) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  McCain Foods (Canada)  McCain Foods (Canada)  McCain Foods (Canada)
Page Categories  Food & Beverage Company  Food & Beverage Company  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

McCain Foods (Canada) Marketing Objectives Analysis: 

McCain Foods (Canada) has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. McCain Foods (Canada) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.McCain Foods (Canada) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Les seules frites prêtes en 5 minutes  Les frites nourrissent nos fermiers French Fries Feed Farmers 
Ad Copy Text  Ensemble, c’est toujours super ̶ même tard le soir grâce aux Superfries de McCain prêtes en ...  Derrière chaque sac de frites McCain se trouve un fermier qui a planté chaque pomme de terre avec ...  Behind every bag of McCain french fries is a farmer who planted each potato with care, watched them ...
Link Description  McCain ̶ Ensemble, c’est toujours super  Soutenons les fermiers d’ici en mangeant plus de frites!  Support Canadian farmers by eating more fries!
Website Link  bit.ly  mccain.ca  mccain.ca
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 110  407  309
Like 34  78  3879

McCain Foods (Canada) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. McCain Foods (Canada) Top 1 ads got 34 likes. McCain Foods (Canada) uses a sentence with the finishing touch title: “Les seules frites prêtes en 5 minutes”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. McCain Foods (Canada) shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. McCain Foods (Canada) should continue to optimize the ad content.

3.McCain Foods (Canada) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-13-2020-06-10  2020-06-08-2020-06-10  2020-05-25-2020-06-01
Landing Page Link  https://mccain.ca/fr/products/potato/fries/superfries-5-minutes-shoestring  https://mccain.ca/fr/frenchfriesfeedfarmers?fbclid=IwAR2nIrMF4Oz6dOLYvyXJzTC7iosLp8xV6ArtUp286RbL688_mr5N2jtknDU   https://mccain.ca/en/FrenchFriesFeedFarmers

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by McCain Foods (Canada) are successful.

McCain Foods (Canada) Creative Analysis: 

McCain Foods (Canada) placed a Video ad in 2020-05-13-2020-06-10, and got 34 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.McCain Foods (Canada) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  Canada
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

McCain Foods (Canada) has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.McCain Foods (Canada) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-10  2020-06-08-2020-06-10  2020-05-25-2020-06-01
During  29 days  3 days 8 days 
Like  34  78  3879
Share  3  25  1622
Comment  4  15  517

Advertising effectiveness is a direct manifestation of advertising. McCain Foods (Canada) ‘s Top 1 ad received 34 likes, 3 shares, 4 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for McCain Foods (Canada), helping McCain Foods (Canada) to grasp the ad data more clearly.