Top Ads on Mayo Clinic

Mayo Clinic Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mayo Clinic has been advertising and marketing on Facebook for many years. And Mayo Clinic has placed 163 of ads on the Facebook platform in the last month. In the past few years,Mayo Clinic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mayo Clinic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mayo Clinic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mayo Clinic.


1.Mayo Clinic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mayo Clinic  Mayo Clinic  Mayo Clinic
Page Categories  Health/Beauty  Hospital  Hospital
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mayo Clinic Marketing Objectives Analysis: 

Mayo Clinic has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mayo Clinic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mayo Clinic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bactidol  Expert Neurological Care Mayo Clinic Campus in Florida 
Ad Copy Text  Did you know that sore throat can lead to cough, colds, or flu when left untreated? Learn more below...  Cutting-edge research and treatment delivered by world-renowned neurological experts.  Find relief from sciatica pain with the help of the multidisciplinary team at the Mayo Clinic Spine ...
Link Description  N/A  N/A  Make an Appointment Today
Website Link
Text Word Count 190  85  123
Like 2052  153  4

Mayo Clinic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mayo Clinic Top 1 ads got 2052 likes. Mayo Clinic uses a sentence with the finishing touch title: “Bactidol”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mayo Clinic shared 190 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mayo Clinic should continue to optimize the ad content.

3.Mayo Clinic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2020-05-30-2020-06-18  2020-05-08-2020-06-17  2020-05-12-2020-06-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mayo Clinic are successful.

Mayo Clinic Creative Analysis: 

Mayo Clinic placed a Carousel ad in 2020-05-30-2020-06-18, and got 2052 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mayo Clinic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Peru,Morocco,Jordan...  N/A
Language  Spanish  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mayo Clinic has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mayo Clinic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-30-2020-06-18  2020-05-08-2020-06-17  2020-05-12-2020-06-07
During  20 days  39 days 27 days 
Like  2052  153  4
Share  150  24  2
Comment  45  9  0

Advertising effectiveness is a direct manifestation of advertising. Mayo Clinic ‘s Top 1 ad received 2052 likes, 150 shares, 45 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mayo Clinic, helping Mayo Clinic to grasp the ad data more clearly.