Top Ads on Max Life Insurance

Max Life Insurance Background Introduction:

Max Life envisions to be the most admired life insurance company in India by securing the financial future of our customers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Max Life Insurance has been advertising and marketing on Facebook for many years. And Max Life Insurance has placed 170 of ads on the Facebook platform in the last month. In the past few years,Max Life Insurance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Max Life Insurance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Max Life Insurance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Max Life Insurance.

BigSpy

1.Max Life Insurance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Max Life Insurance  Max Life Insurance  Max Life Insurance
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Max Life Insurance Marketing Objectives Analysis: 

Max Life Insurance has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Max Life Insurance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Max Life Insurance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  1 Cr Cover @ ₹ 493/month**  1 Cr Cover @ ₹ 493/month** 1 Cr Cover @ ₹ 493/month** 
Ad Copy Text  Term Insurance made for those who don't like to part with their money. ✅ Get your premiums back*^ ...  Term Insurance made for those who don't like to part with their money. ✅ Get your premiums back*^ ...  Comprehensive protection for your loved ones at affordable prices. ✅ Get your premiums back*^ ✅ ...
Link Description  Term Insurance Calculator: Calculate your term insurance premium online with Max Life Insurance Term Plan calculator. It helps you to calculate premium for age group of 18-60 for male and female & you can choose cover for sum assured 25L, 50L 75L and 1 Cr.  Term Insurance Calculator: Calculate your term insurance premium online with Max Life Insurance Term Plan calculator. It helps you to calculate premium for age group of 18-60 for male and female & you can choose cover for sum assured 25L, 50L 75L and 1 Cr.  Term Insurance Calculator: Calculate your term insurance premium online with Max Life Insurance Term Plan calculator. It helps you to calculate premium for age group of 18-60 for male and female & you can choose cover for sum assured 25L, 50L 75L and 1 Cr.
Website Link  www.maxlifeinsurance.com  www.maxlifeinsurance.com  www.maxlifeinsurance.com
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 161  161  167
Like 2250  418  268

Max Life Insurance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Max Life Insurance Top 1 ads got 2250 likes. Max Life Insurance uses a sentence with the finishing touch title: “1 Cr Cover @ ₹ 493/month**”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Max Life Insurance shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Max Life Insurance should continue to optimize the ad content.

3.Max Life Insurance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-31-2020-06-20  2020-03-21-2020-06-20  2020-02-22-2020-06-18
Landing Page Link  https://www.maxlifeinsurance.com/term-insurance-plans/get-quote?utmCode=14271449&utm_source=FB&utm_medium=WC&utm_campaign=WC_FB_OTP_NewAudience_TopColleges_STP&fbclid=IwAR21MaPXzbkSXd4q_8CjOhUgqiHsAWyf_8U-oYyb0fvUxoThxgvKva8Vif4  https://www.maxlifeinsurance.com/term-insurance-plans/get-quote?utm=TROP&utmCode=14298476&utm_source=FB&utm_medium=WC&utm_campaign=WC_FB_OTP_RM_LNF_Tcotp_LeadNotFilled_30_Days&fbclid=IwAR3KfnmfyIiYhtf7ZKkNzQNBCOr5IgApIQ9RcoTwmSG_8HGvVPmAVsSkaTc   https://www.maxlifeinsurance.com/term-insurance-plans/get-quote?utmCode=14271449&utm_source=FB&utm_medium=WC&utm_campaign=WC_FB_OTP_NewAudience_1LAL_Pixel&fbclid=IwAR0JaMlJcHvtMS7szPrAUIUFxI5J4Qgo9I2N_V2BkwyZ4_r8Vf0MtyHJy9k

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Max Life Insurance are successful.

Max Life Insurance Creative Analysis: 

Max Life Insurance placed a Image ad in 2019-12-31-2020-06-20, and got 2250 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Max Life Insurance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Max Life Insurance has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Max Life Insurance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-31-2020-06-20  2020-03-21-2020-06-20  2020-02-22-2020-06-18
During  173 days  92 days 115 days 
Like  2250  418  268
Share  35  8  15
Comment  166  18  15

Advertising effectiveness is a direct manifestation of advertising. Max Life Insurance ‘s Top 1 ad received 2250 likes, 35 shares, 166 comments in just 173 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Max Life Insurance, helping Max Life Insurance to grasp the ad data more clearly.