Top Ads on Matryoshka

Matryoshka Background Introduction:

Matryoshka – украшения и аксессуары, обыгрывающие силуэт матрешки – самой известной игрушки из России.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Matryoshka has been advertising and marketing on Facebook for many years. And Matryoshka has placed 14 of ads on the Facebook platform in the last month. In the past few years,Matryoshka has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Matryoshka on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Matryoshka. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Matryoshka.


1.Matryoshka Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Matryoshka  Matryoshka  Matryoshka
Page Categories  Souvenir Shop  Souvenir Shop  Souvenir Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Matryoshka Marketing Objectives Analysis: 

Matryoshka has been operating in Souvenir Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Matryoshka best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Matryoshka Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Купить дизайнерские кулоны-матрешки - коллекция «Pure». Сделай себя особенной с интернет-магазином «Matryoshka»!  Концептуальные украшения Matryoshka Дизайнерские 
Ad Copy Text  -  -  Лаконичные украшения Matryoshka - отличный подарок для себя...
Link Description  Купить стильные серебряные кулоны, подвески в форме матрешки из коллекции «Pure», можно в уникальном интернет-магазине «Matryoshka». Бесплатная доставка по России.  Matryoshka – итальянские дизайнерские аксессуары для русских девушек  Покупайте ювелирные украшения бренда «Matryoshka» из коллекции «Pure» в форме матрешки для женщин (серьги, кулоны, брыслеты, шармы). Бесплатная доставка по России!
Website Link
Text Word Count 203  229  223
Like 0  0  0

Matryoshka Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Matryoshka Top 1 ads got 0 likes. Matryoshka uses a sentence with the finishing touch title: “Купить дизайнерские кулоны-матрешки - коллекция «Pure». Сделай себя особенной с интернет-магазином «Matryoshka»!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Matryoshka shared 203 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Matryoshka should continue to optimize the ad content.

3.Matryoshka Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-07-2019-05-08  2019-03-25-2019-05-08  2019-03-31-2019-05-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Matryoshka are successful.

Matryoshka Creative Analysis: 

Matryoshka placed a Image ad in 2019-04-07-2019-05-08, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Matryoshka Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Russian  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Matryoshka has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Matryoshka Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-07-2019-05-08  2019-03-25-2019-05-08  2019-03-31-2019-05-08
During  32 days  45 days 39 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Matryoshka ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Matryoshka, helping Matryoshka to grasp the ad data more clearly.