Top Ads on Mathletics

Mathletics Background Introduction:

Mathletics is the world's no.1 e-learning resource for maths, used by 4 million students in schools right across the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mathletics has been advertising and marketing on Facebook for many years. And Mathletics has placed 133 of ads on the Facebook platform in the last month. In the past few years,Mathletics has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mathletics on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mathletics. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mathletics.

BigSpy

1.Mathletics Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mathletics  Mathletics  Mathletics
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Mathletics Marketing Objectives Analysis: 

Mathletics has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mathletics best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mathletics Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sign Up For Your 30 Day Free Trial  Free Access to Maths Activities R-Y8 | 30-Day Free Trial 3 Tips To Build Your Kids Confidence In Maths 
Ad Copy Text  If you're looking to combat summer slide or if your school has extended the school year, Mathletics ...  ✨ Mathletics can help support teachers' transition from classrooms to distance teaching: ✅ Uploa...  The pressure for kids to perform well in maths can be overwhelming. Top teachers recommend 3 thing...
Link Description  Mathletics engages and motivates students Mathletics uses best-practice gamification and a mix of intrinsic and extrinsic rewards to keep students engaged and motivated with mathematics learning. Learn More Learn More START A FREE TRIAL START A FREE TRIAL Mathletics makes mathematics fun Gamified le...  Try the mathematics program trusted by thousands of teachers Are you a parent or student? Start your free home trial here. Your trial is your chance to make sure Mathletics is right for you, your  Bring the love of learning home
Website Link  www.mathletics.com  www.mathletics.com  www.mathletics.com
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 277  338  316
Like 12  1478  6

Mathletics Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mathletics Top 1 ads got 12 likes. Mathletics uses a sentence with the finishing touch title: “Sign Up For Your 30 Day Free Trial”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mathletics shared 277 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mathletics should continue to optimize the ad content.

3.Mathletics Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-14  2020-03-23-2020-06-09  2020-05-17-2020-06-06
Landing Page Link  https://www.mathletics.com/us/fsc/student-engagement-motivation/?utm_source=Facebook&utm_medium=cpc&utm_campaign=GLOBAL-MX0001-Motivation-BOF&fbclid=IwAR2qY8OpICKRl0yh-bkxs4krWXKuNSaOKVDJbKd1-SLRs2zkmYwldcXcFh8  https://www.mathletics.com/uk/for-schools/free-trial/?utm_source=Facebook&utm_medium=cpc&utm_campaign=EMEA_MX0006-RemoteWorking-BOF-Mathletics   https://www.mathletics.com/au/for-home/free-trial/?utm_source=Facebook&utm_medium=Social&utm_campaign=HOMEUSER_MX0004&utm_content=Confidence+image2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mathletics are successful.

Mathletics Creative Analysis: 

Mathletics placed a Image ad in 2020-06-10-2020-06-14, and got 12 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mathletics Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Jamaica,Thailand,Indonesia...  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mathletics has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mathletics Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-14  2020-03-23-2020-06-09  2020-05-17-2020-06-06
During  5 days  79 days 21 days 
Like  12  1478  6
Share  8  514  0
Comment  0  127  0

Advertising effectiveness is a direct manifestation of advertising. Mathletics ‘s Top 1 ad received 12 likes, 8 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mathletics, helping Mathletics to grasp the ad data more clearly.