Top Ads on Materialise

Materialise Background Introduction:

Materialise incorporates more than 25 years of 3D printing experience into a range of software and services, which form the backbone of the industry

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Materialise has been advertising and marketing on Facebook for many years. And Materialise has placed 56 of ads on the Facebook platform in the last month. In the past few years,Materialise has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Materialise on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Materialise. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Materialise.

BigSpy

1.Materialise Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Materialise  Materialise  Materialise
Page Categories  Commercial & Industrial  Commercial & Industrial  Commercial & Industrial
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Materialise Marketing Objectives Analysis: 

Materialise has been operating in Commercial & Industrial for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Materialise best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Materialise Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get monthly updates about 3D printing software  Prepare your data | Webinar series Free Webinar | Reduce Metal AM Costs 
Ad Copy Text  Get your monthly dose of inspiration: 3D printing software tips, stories and discounts delivered str...  Optimize your 3D printing data preparation by attending our free webinar series.  Learn how to combat the 3 main cost drivers in additive manufacturing: time, material consumption an...
Link Description  You’ll get a monthly update with the latest tips and tricks on 3D printing design, data prep and build prep. You’ll also learn how to increase your productivity with the technology, and discover recent success stories from our partners.  is often an overlooked but very crucial step in the 3D printing process. Learn how to optimize your 3D Printing data preparation by watching the webinar series.  Learn how to effectively save on Metal AM’s three main cost drivers: time, material consumption, and machine use. Join a free webinar with our 3D printing experts as they show how the right software can do all this and more.
Website Link  www.materialise.com  www.materialise.com  www.materialise.com
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 120  80  114
Like 63  122  24

Materialise Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Materialise Top 1 ads got 63 likes. Materialise uses a sentence with the finishing touch title: “Get monthly updates about 3D printing software”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Materialise shared 120 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Materialise should continue to optimize the ad content.

3.Materialise Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-24-2020-06-18  2020-04-22-2020-06-15  2020-06-10-2020-06-14
Landing Page Link  https://www.materialise.com/en/software/newsletter?utm_source=facebook&utm_medium=paid-social&utm_campaign=SOFT-E-NewsletterSubscriptions&utm_term=LL-SoftwareNewsletter&utm_content=ad6-SoftwareNewsletter+-+Copy&fbclid=IwAR3KZHSskPjQM_2lYGeZpOtyG6I55tT-cXCSCZ_1gw_1pCnRcxD-lLTnTQY  https://www.materialise.com/en/software/3d-printing-data-prep-webinar?utm_source=facebook&utm_medium=paid-social&utm_campaign=SOFT-E-Nurturing-Magics&utm_term=GT-nurt-mag&utm_content=ad3-webinar&fbclid=IwAR08ZrOAwZNQ21NqKt5CHq2ikFw8KzHNqIGq8wTDQfkZm4n4Z_4hUQJW31Y   https://www.materialise.com/en/software/webinars/reduce-costs-metal-3d-printing?utm_source=facebook&utm_medium=paid-social&utm_campaign=SOFT-E-HeavyMetalWebinar&utm_term=GT-HeavyMetalWebinar-EN&utm_content=ad5-image-powder

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Materialise are successful.

Materialise Creative Analysis: 

Materialise placed a Image ad in 2020-05-24-2020-06-18, and got 63 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Materialise Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Poland
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Materialise has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Materialise Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-18  2020-04-22-2020-06-15  2020-06-10-2020-06-14
During  26 days  55 days 5 days 
Like  63  122  24
Share  4  18  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Materialise ‘s Top 1 ad received 63 likes, 4 shares, 0 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Materialise, helping Materialise to grasp the ad data more clearly.