Top Ads on MatchaBar

MatchaBar Background Introduction:

MatchaBar is a matcha tea company est. 2014. Our flagship cafe is located in Chelsea, New York at 256 W 15th Street. http://tab.fo/MatchaBarLocations

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MatchaBar has been advertising and marketing on Facebook for many years. And MatchaBar has placed 21 of ads on the Facebook platform in the last month. In the past few years,MatchaBar has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MatchaBar on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MatchaBar. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MatchaBar.

1.MatchaBar Top 3 Ads Basic Understanding

	top1	top2	top3
Name	MatchaBar	MatchaBar	MatchaBar
Page Categories	Tea Room	Tea Room	Tea Room
Marketing Objectives	Other	Other	Other
ECommerce Softwares	shopify	shopify	shopify

MatchaBar Marketing Objectives Analysis:

MatchaBar has been operating in Tea Room for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MatchaBar best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MatchaBar Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	Save 22% with Amazon Prime	Tired of feeling jittery?	N/A
Ad Copy Text	All day energy + antioxidants, delivered. Premium ceremonial matcha Powerful antioxidants No cras...	Fuel for your mind & your immune system! Sparkling Ceremonial Matcha ❌ No added sugar 100% real ...	no setting
Link Description	Ceremonial grade matcha from Kagoshima, Japan	Sparkling matcha energy without the gnarly stuff.	N/A
Website Link	prime.matchabar.co	www.matchabar.co	prime.matchabar.co
CTA	SHOP_NOW	LEARN_MORE	SHOP_NOW
Text Word Count	114	111	0
Like	644	14	0

MatchaBar Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. MatchaBar Top 1 ads got 644 likes. MatchaBar uses a sentence with the finishing touch title: “Save 22% with Amazon Prime”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MatchaBar shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MatchaBar should continue to optimize the ad content.

3.MatchaBar Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Video	Video	Others
Ad Time	2020-05-27-2020-06-11	2020-03-25-2020-06-10	2020-05-22-2020-05-23
Landing Page Link	https://prime.matchabar.co/80g/?fbclid=IwAR1AW7NFVsX-s6e0ht3sDQYuO_cOI0Jsd28P2BixvTw8Tsygrvb9yGPgyjg	https://www.matchabar.co/?utm_source=facebook&utm_medium=LAA5PowderLP&utm_campaign=animationtest&fbclid=IwAR3WGk_Ry-El-rbdTxqb6joKZZvO19v8jiJsWcnshpTuV8XF0WPMs_xxCO4	https://prime.matchabar.co/80g/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MatchaBar are successful.

MatchaBar Creative Analysis:

MatchaBar placed a Video ad in 2020-05-27-2020-06-11, and got 644 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MatchaBar Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	N/A	N/A	N/A
Language	Portuguese	English	French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MatchaBar has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MatchaBar Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-05-27-2020-06-11	2020-03-25-2020-06-10	2020-05-22-2020-05-23
During	16 days	78 days	2 days
Like	644	14	0
Share	105	1	0
Comment	60	1	0

Advertising effectiveness is a direct manifestation of advertising. MatchaBar ‘s Top 1 ad received 644 likes, 105 shares, 60 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MatchaBar, helping MatchaBar to grasp the ad data more clearly.