Top Ads on Mastercard

Mastercard Background Introduction:

Welcome to the official MasterCard Indonesia Facebook Page, for all cardholders to benefit from our latest offers and experiences.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mastercard has been advertising and marketing on Facebook for many years. And Mastercard has placed 1401 of ads on the Facebook platform in the last month. In the past few years,Mastercard has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mastercard on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mastercard. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mastercard.

BigSpy

1.Mastercard Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mastercard  Mastercard  Mastercard
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  prestashop  N/A  N/A

Mastercard Marketing Objectives Analysis: 

Mastercard has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mastercard best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mastercard Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mastercard  Mastercard soluciones de pago para consumidores | Mastercard Mastercard 
Ad Copy Text  Bénéficiez de livraisons gratuities* chez Sakanal Magasins avec votre Mastercard. Restez connecté...  ¿Sin planes o fiesta privada en casa? Con Mastercard suscríbete a Spotify Premium y disfruta de tu...  #кориснізвички: платити без готівки Оплата карткою дл...
Link Description  N/A  Disfruta de grandes beneficios y una infinidad de ofertas con tus tarjetas Mastercard.  #кориснізвички: платити без готівки Оплата карткою для багатьох із нас уже стала корисною звичкою. І часто ми навіть не задумуємося, скільки часу та зусиль вона нам економить. Ось лише кілька переваг. • Це зручно та швидко: з карткою вам не треба витрачати час на пошук купюр у гаманці, очікування й перераховування решти. • Це гігієнічно: платіжну картку використовуєте лише ви, а паперова купюра, переходячи з рук у руки, накопичує в середньому понад 26 000 шкідливих бактерій. • Це безпечно: загубивши картку, ви можете одразу її заблокувати, і гроші на рахунку залишаться у безпеці. • Це вигідно: з карткою ви не сплачуєте ніяких додаткових комісій, ціна товару залишається незмінною. Крім того, картка відкриває доступ до приємних бонусів, подарунків і привілеїв. • Ви все контролюєте: з банківською карткою легше аналізувати витрати й контролювати свої фінанси. Більше про корисну звичку платити карткою читайте за посиланням: https://www.mastercard.ua/uk-ua/consumers/get-support/korisni-finansovi-zvichki/zvychka-bezgotivkovi-oplaty.html Тренуйте #кориснізвички з Mastercard!
Website Link  sakanal.sn  centroamerica.mastercard.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 144  128  1883
Like 2644  1714  199

Mastercard Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mastercard Top 1 ads got 2644 likes. Mastercard uses a sentence with the finishing touch title: “Mastercard”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mastercard shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mastercard should continue to optimize the ad content.

3.Mastercard Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-18-2020-06-20  2020-05-19-2020-06-20  2020-06-16-2020-06-20
Landing Page Link  https://sakanal.sn/fr/  https://centroamerica.mastercard.com/es-region-cam/consumidores.html?cmp=sv.es.nat.b2c.carat.psc.Display.html.Priceless.Debit.SinContactoPeroUnidos.Promo.FacebookImageAd   https://www.facebook.com/MastercardUkraine/?refid=28&_ft_=adid.23845143683880727:qid.6840567634940833318:mf_story_key.-4262841432203752048:is_sponsored.1:ei.AI@AQJY1InJsfXovuIRz1V01o4KTQJX9miNI5NKoqD8TjUEpmJldtTEkTXpiBlOMHSgxRjR8U7yQzi2izPE6NxpQTxk:top_level_post_id.2627227290835589:content_owner_id_new.1528104737414522:page_id.1528104737414522:src.22:photo_id.2627226820835636:story_location.5:story_attachment_style.photo:view_time.1592693323:filter.h_nor:tds_flgs.3:actrs.1528104737414522:page_insights.%7B%221528104737414522%22:%7B%22page_id%22:1528104737414522,%22page_id_type%22:%22page%22,%22actor_id%22:1528104737414522,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592334317,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2627227290835589%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1528104737414522,%22page_id%22:1528104737414522,%22post_id%22:2627227290835589,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mastercard are successful.

Mastercard Creative Analysis: 

Mastercard placed a Carousel ad in 2020-05-18-2020-06-20, and got 2644 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mastercard Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  El Salvador  N/A
Language  Portuguese  Spanish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mastercard has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mastercard Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-20  2020-05-19-2020-06-20  2020-06-16-2020-06-20
During  34 days  33 days 5 days 
Like  2644  1714  199
Share  15  25  15
Comment  17  26  7

Advertising effectiveness is a direct manifestation of advertising. Mastercard ‘s Top 1 ad received 2644 likes, 15 shares, 17 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mastercard, helping Mastercard to grasp the ad data more clearly.