Top Ads on Mastercard

Mastercard Background Introduction:

Welcome to Mastercard Jordan page

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mastercard has been advertising and marketing on Facebook for many years. And Mastercard has placed 1401 of ads on the Facebook platform in the last month. In the past few years,Mastercard has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mastercard on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mastercard. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mastercard.

BigSpy

1.Mastercard Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mastercard  Mastercard  Mastercard
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  prestashop  N/A

Mastercard Marketing Objectives Analysis: 

Mastercard has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mastercard best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mastercard Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #FazerParteNãoTemPreço  Mastercard Mastercard soluciones de pago para consumidores | Mastercard 
Ad Copy Text  Estamos doando 2 milhões de refeições para quem precisa. Em parceria com o iFood já foram 300 mi...  Bénéficiez de livraisons gratuities* chez Sakanal Magasins avec votre Mastercard. Restez connecté...  ¿Sin planes o fiesta privada en casa? Con Mastercard suscríbete a Spotify Premium y disfruta de tu...
Link Description  N/A  N/A  Disfruta de grandes beneficios y una infinidad de ofertas con tus tarjetas Mastercard.
Website Link  institucional.ifood.com.br  sakanal.sn  centroamerica.mastercard.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 121  144  128
Like 8321  2656  1714

Mastercard Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mastercard Top 1 ads got 8321 likes. Mastercard uses a sentence with the finishing touch title: “#FazerParteNãoTemPreço”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mastercard shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mastercard should continue to optimize the ad content.

3.Mastercard Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-10-2020-06-21  2020-05-18-2020-06-20  2020-05-19-2020-06-20
Landing Page Link  https://institucional.ifood.com.br/doacao?shortlink=doacaomaster&pid=makelifesbetter&c=campanha-mastercard&af_force_deeplink=true&af_click_lookback=7d&fbclid=IwAR3Oa_BnEH3lCShg7kbNJDa5w3mXiBNIGeqd2Rk9CtFVnqyM0SwHpvN0Ees  https://sakanal.sn/fr/   https://centroamerica.mastercard.com/es-region-cam/consumidores.html?cmp=sv.es.nat.b2c.carat.psc.Display.html.Priceless.Debit.SinContactoPeroUnidos.Promo.FacebookImageAd

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mastercard are successful.

Mastercard Creative Analysis: 

Mastercard placed a Carousel ad in 2020-06-10-2020-06-21, and got 8321 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mastercard Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Morocco,Senegal  El Salvador
Language  Portuguese  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mastercard has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mastercard Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-21  2020-05-18-2020-06-20  2020-05-19-2020-06-20
During  12 days  34 days 33 days 
Like  8321  2656  1714
Share  147  15  25
Comment  93  17  26

Advertising effectiveness is a direct manifestation of advertising. Mastercard ‘s Top 1 ad received 8321 likes, 147 shares, 93 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mastercard, helping Mastercard to grasp the ad data more clearly.