Top Ads on MasterClass

MasterClass Background Introduction:

Access genius anywhere with the MasterClass app for iPhone, iPad, Android and now Apple TV.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

MasterClass has been advertising and marketing on Facebook for many years. And MasterClass has placed 4270 of ads on the Facebook platform in the last month. In the past few years,MasterClass has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for MasterClass on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for MasterClass. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from MasterClass.


1.MasterClass Top 3 Ads Basic Understanding

   top1  top2  top3
Name  MasterClass  MasterClass  MasterClass
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

MasterClass Marketing Objectives Analysis: 

MasterClass has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. MasterClass best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.MasterClass Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  MasterClass  Danny Elfman Teaches Music for Film Ron Finley Teaches Gardening 
Ad Copy Text  ** NEW CLASSES ** Bring your ideas to life. Make meals that bring people together. Expand your perce...  Buy one annual membership, share one free. Perfect for anyone who wants to learn at home. Offer term...  Garden anywhere, grow your own food, and stop killing houseplants with “Gangster Gardener” Ron F...
Link Description  Learn from the world’s greatest minds.  Learn film score composing with Danny Elfman.  Now streaming on MasterClass
Website Link
Text Word Count 190  108  106
Like 35  40  184

MasterClass Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. MasterClass Top 1 ads got 35 likes. MasterClass uses a sentence with the finishing touch title: “MasterClass”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. MasterClass shared 190 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. MasterClass should continue to optimize the ad content.

3.MasterClass Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-05-29-2020-06-19  2020-03-27-2020-06-19  2020-04-21-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by MasterClass are successful.

MasterClass Creative Analysis: 

MasterClass placed a Carousel ad in 2020-05-29-2020-06-19, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.MasterClass Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia,Zimbabwe,Thailand  Lithuania,Turkey,Philippines...  United States,Romania,Morocco...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

MasterClass has the best conversion in Malaysia,Zimbabwe,Thailand, and can advertise more in Malaysia,Zimbabwe,Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.MasterClass Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-19  2020-03-27-2020-06-19  2020-04-21-2020-06-18
During  22 days  85 days 59 days 
Like  35  40  184
Share  2  3  59
Comment  1  12  16

Advertising effectiveness is a direct manifestation of advertising. MasterClass ‘s Top 1 ad received 35 likes, 2 shares, 1 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for MasterClass, helping MasterClass to grasp the ad data more clearly.