Top Ads on Masons Home Decor

Masons Home Decor Background Introduction:

Masons Home Decor Pte. Ltd. is a rapidly growing online furniture store. We specialise in Christmas tree and other Christmas related products too.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Masons Home Decor has been advertising and marketing on Facebook for many years. And Masons Home Decor has placed 20 of ads on the Facebook platform in the last month. In the past few years,Masons Home Decor has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Masons Home Decor on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Masons Home Decor. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Masons Home Decor.

BigSpy

1.Masons Home Decor Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Masons Home Decor  Masons Home Decor  Masons Home Decor
Page Categories  Seasonal Store  Seasonal Store  Seasonal Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Masons Home Decor Marketing Objectives Analysis: 

Masons Home Decor has been operating in Seasonal Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Masons Home Decor best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Masons Home Decor Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Masons Home Decor's post  Masons Home Decor Masons Home Decor 
Ad Copy Text  SIZZLING SALES! UP TO 70% OFF! Get the best deals at the best prices for the best furniture, only a...  Shop at www.mason.com.sg for our best-selling products. All ready-stock and available for delivery d...  Check out our new Denver Solid Wood collection that just came in. Our products are ready-stock and...
Link Description  N/A  N/A  N/A
Website Link  www.mason.com.sg  www.mason.com.sg  www.mason.com.sg
CTA  NO_BUTTON  SHOP_NOW  SHOP_NOW
Text Word Count 430  168  208
Like 19  15  14

Masons Home Decor Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Masons Home Decor Top 1 ads got 19 likes. Masons Home Decor uses a sentence with the finishing touch title: “Photos from Masons Home Decor's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Masons Home Decor shared 430 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Masons Home Decor should continue to optimize the ad content.

3.Masons Home Decor Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-03-2020-06-08  2020-04-17-2020-06-05  2020-04-17-2020-06-02
Landing Page Link  https://www.mason.com.sg/  https://www.mason.com.sg/product/mason-4-ft-oak-solid-wood-tv-console/?fbclid=IwAR2KRp-lPD7p4L_mcwq28eTTtpk-rbx2XQM6AXuxejVrmuDBiNd_OMlktJU   https://www.mason.com.sg/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Masons Home Decor are successful.

Masons Home Decor Creative Analysis: 

Masons Home Decor placed a Carousel ad in 2020-06-03-2020-06-08, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Masons Home Decor Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  N/A  Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Masons Home Decor has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Masons Home Decor Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-08  2020-04-17-2020-06-05  2020-04-17-2020-06-02
During  6 days  50 days 47 days 
Like  19  15  14
Share  3  5  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Masons Home Decor ‘s Top 1 ad received 19 likes, 3 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Masons Home Decor, helping Masons Home Decor to grasp the ad data more clearly.