Top Ads on Maryland Food Bank

Maryland Food Bank Background Introduction:

Leading the movement and nurturing the belief that together we can improve the lives of Marylanders by ending hunger.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Maryland Food Bank has been advertising and marketing on Facebook for many years. And Maryland Food Bank has placed 63 of ads on the Facebook platform in the last month. In the past few years,Maryland Food Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Maryland Food Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Maryland Food Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Maryland Food Bank.

BigSpy

1.Maryland Food Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Maryland Food Bank  Maryland Food Bank  Maryland Food Bank
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Maryland Food Bank Marketing Objectives Analysis: 

Maryland Food Bank has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Maryland Food Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Maryland Food Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Give Today  Give Today Give Today 
Ad Copy Text  no setting  no setting  no setting
Link Description  Make a difference this holiday  Make a difference this holiday  Raise the bar on hunger relief
Website Link  www.mdfoodbank.org  www.mdfoodbank.org  mdfoodbank.org
CTA  DONATE_NOW  DONATE_NOW  DONATE_NOW
Text Word Count 0  0  0
Like 0  0  0

Maryland Food Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Maryland Food Bank Top 1 ads got 0 likes. Maryland Food Bank uses a sentence with the finishing touch title: “Give Today”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Maryland Food Bank shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Maryland Food Bank should continue to optimize the ad content.

3.Maryland Food Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-11-21-2020-05-20  2018-11-21-2020-05-20  2018-11-27-2020-05-20
Landing Page Link  https://mdfoodbank.org/donate/  https://mdfoodbank.org/donate/   https://mdfoodbank.org/donate/?type=One-Time-lawyers/?utm_source=facebook&utm_medium=cpm&utm_campaign=GivingTuesday_FY19&utm_term=LCAH19M&utm_content=SocialPaid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Maryland Food Bank are successful.

Maryland Food Bank Creative Analysis: 

Maryland Food Bank placed a Image ad in 2018-11-21-2020-05-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Maryland Food Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Maryland Food Bank has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Maryland Food Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-11-21-2020-05-20  2018-11-21-2020-05-20  2018-11-27-2020-05-20
During  547 days  547 days 541 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Maryland Food Bank ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 547 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Maryland Food Bank, helping Maryland Food Bank to grasp the ad data more clearly.