Top Ads on Marvel

Marvel Background Introduction:

The Official Facebook Page for Marvel Entertainment: http://www.marvel.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Marvel has been advertising and marketing on Facebook for many years. And Marvel has placed 5567 of ads on the Facebook platform in the last month. In the past few years,Marvel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Marvel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Marvel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Marvel.

BigSpy

1.Marvel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Marvel  Marvel  Marvel
Page Categories  Movie/Television Studio  Clothing (Brand)  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Marvel Marketing Objectives Analysis: 

Marvel has been operating in Movie/Television Studio for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Marvel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Marvel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Start Your Free Trial. Then $9.99/mo. Cancel Anytime.  N/A Onslaught (Psionic Entity) is in MPQ now! 
Ad Copy Text  Start Your Free Trial Today to Access 27,000+ Marvel Comics from All Your Favorite Heroes!  no setting  Manipulate your enemies and attack like a tank with Onslaught (Psionic Entity) in MPQ now!
Link Description  New Releases Weekly  N/A  N/A
Website Link  marvel.com  blueculturetees.com  itunes.apple.com
CTA  SIGN_UP  SHOP_NOW  PLAY_GAME
Text Word Count 90  0  90
Like 203  0  6

Marvel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Marvel Top 1 ads got 203 likes. Marvel uses a sentence with the finishing touch title: “Start Your Free Trial. Then $9.99/mo. Cancel Anytime.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Marvel shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Marvel should continue to optimize the ad content.

3.Marvel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-03-31-2020-06-19  2020-05-31-2020-06-19  2020-06-04-2020-06-19
Landing Page Link  https://www.marvel.com/comics/unlimited?Psocial=20200303_FB_EGProspecting_Copy33&CID=MarvelUnlimited&fbclid=IwAR1P1QgsNG8Etf8R_hE4IMp3yHogNrYd2mR90zGn07BLvfki1wNOHPlnkSk  https://blueculturetees.com/?utm_campaign=facebookmarketing_1590982306&utm_source=ad&utm_medium=facebook   http://itunes.apple.com/app/id618349779

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Marvel are successful.

Marvel Creative Analysis: 

Marvel placed a Video ad in 2020-03-31-2020-06-19, and got 203 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Marvel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco,Argentina,Greece...  United States  Wallis and Futuna Islands
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Marvel has the best conversion in Morocco,Argentina,Greece..., and can advertise more in Morocco,Argentina,Greece... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Marvel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-06-19  2020-05-31-2020-06-19  2020-06-04-2020-06-19
During  81 days  20 days 16 days 
Like  203  0  6
Share  7  0  0
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. Marvel ‘s Top 1 ad received 203 likes, 7 shares, 5 comments in just 81 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Marvel, helping Marvel to grasp the ad data more clearly.