Top Ads on Marriott Rewards

Marriott Rewards Background Introduction:

Amazing hotel brands, brag-worthy perks and unexpected discoveries at 4,200 destinations worldwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Marriott Rewards has been advertising and marketing on Facebook for many years. And Marriott Rewards has placed 305 of ads on the Facebook platform in the last month. In the past few years,Marriott Rewards has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Marriott Rewards on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Marriott Rewards. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Marriott Rewards.

BigSpy

1.Marriott Rewards Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Marriott Rewards  Marriott Rewards  Marriott Rewards
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Marriott Rewards Marketing Objectives Analysis: 

Marriott Rewards has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Marriott Rewards best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Marriott Rewards Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Marriott Bonvoy  Marriott Bonvoy Marriott Bonvoy 
Ad Copy Text  Introducing Save Now, Stay Later - a limited time offer with 30% savings on standard room and up to ...  -  Discover exclusive experiences with a limited time offer. Reserve Now, Indulge Later with 30% off st...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 166  228  181
Like 93  74  40

Marriott Rewards Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Marriott Rewards Top 1 ads got 93 likes. Marriott Rewards uses a sentence with the finishing touch title: “Marriott Bonvoy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Marriott Rewards shared 166 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Marriott Rewards should continue to optimize the ad content.

3.Marriott Rewards Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-10-2020-06-19  2020-06-07-2020-06-18  2020-06-10-2020-06-15
Landing Page Link  https://ad.doubleclick.net/ddm/clk/469416312;274816586;s?fbclid=IwAR06KQ3PgbtBMkq-OA6Z8dOepaf8DEqHzxM6m0-zJjxQ_1HrW13jcD3tT2w  https://hotel-deals.marriott.com/2020memberretail/?scid=9b998e2a-05d0-4439-85de-51affd1e144a&dclid=COWZkdGfjOoCFRorrQYdslACeA   https://hotel-deals.marriott.com/malaysia-luxury-staycation/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Marriott Rewards are successful.

Marriott Rewards Creative Analysis: 

Marriott Rewards placed a Carousel ad in 2020-06-10-2020-06-19, and got 93 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Marriott Rewards Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Swedish  Swedish  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Marriott Rewards has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Marriott Rewards Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-07-2020-06-18  2020-06-10-2020-06-15
During  10 days  12 days 6 days 
Like  93  74  40
Share  6  3  4
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Marriott Rewards ‘s Top 1 ad received 93 likes, 6 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Marriott Rewards, helping Marriott Rewards to grasp the ad data more clearly.