Top Ads on Marriott Bonvoy

Marriott Bonvoy Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Marriott Bonvoy has been advertising and marketing on Facebook for many years. And Marriott Bonvoy has placed 191 of ads on the Facebook platform in the last month. In the past few years,Marriott Bonvoy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Marriott Bonvoy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Marriott Bonvoy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Marriott Bonvoy.

BigSpy

1.Marriott Bonvoy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Marriott Bonvoy  Marriott Bonvoy  Marriott Bonvoy
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Marriott Bonvoy Marketing Objectives Analysis: 

Marriott Bonvoy has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Marriott Bonvoy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Marriott Bonvoy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Earn Points on Takeaway | Marriott Bonvoy  Sheraton Dammam Hotel & Convention Centre {{hotel.name}} 
Ad Copy Text  Enjoy your favorite dishes at home. Members can earn points with every takeaway order, so you can ea...  Access More this season with Marriott Bonvoy. Save up to 25% for early bookings only across 22 brand...  Access More this season with Marriott Bonvoy. Save up to 25% for early bookings only across 22 brand...
Link Description  N/A  N/A  {{hotel.base_price strip_zeros currency_code raw}}
Website Link  ad.doubleclick.net  ad.doubleclick.net  www.marriott.com
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 121  130  130
Like 685  0  0

Marriott Bonvoy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Marriott Bonvoy Top 1 ads got 685 likes. Marriott Bonvoy uses a sentence with the finishing touch title: “Earn Points on Takeaway | Marriott Bonvoy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Marriott Bonvoy shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Marriott Bonvoy should continue to optimize the ad content.

3.Marriott Bonvoy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-11-2020-05-25  2019-12-24-2020-02-13  2020-02-07-2020-02-07
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N4406.126603.FACEBOOK/B24147196.273427825;dc_trk_aid=467825823;dc_trk_cid=132301331;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=  https://www.marriott.com/reservation/availabilitySearch.mi?scid=92b57264-d822-4c5d-b1b1-4cfc44a38fc6&isSearch=false&propertyCode=SSHMD&numberOfRooms=1&numberOfGuests=2&fb_dat_sshmd&fbclid=IwAR1iaReTZNuYgfkzDhN277Zx-Ho3JhAeYfGVDquJC7RrE0Z31U47uIRcRmI   https://www.marriott.com/default.mi

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Marriott Bonvoy are successful.

Marriott Bonvoy Creative Analysis: 

Marriott Bonvoy placed a Carousel ad in 2020-05-11-2020-05-25, and got 685 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Marriott Bonvoy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Marriott Bonvoy has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Marriott Bonvoy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-05-25  2019-12-24-2020-02-13  2020-02-07-2020-02-07
During  15 days  52 days 1 days 
Like  685  0  0
Share  35  7  0
Comment  10  0  0

Advertising effectiveness is a direct manifestation of advertising. Marriott Bonvoy ‘s Top 1 ad received 685 likes, 35 shares, 10 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Marriott Bonvoy, helping Marriott Bonvoy to grasp the ad data more clearly.