Top Ads on Marks and Spencer

Marks and Spencer Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Marks and Spencer has been advertising and marketing on Facebook for many years. And Marks and Spencer has placed 354 of ads on the Facebook platform in the last month. In the past few years,Marks and Spencer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Marks and Spencer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Marks and Spencer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Marks and Spencer.


1.Marks and Spencer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Marks and Spencer  Marks and Spencer  Marks and Spencer
Page Categories  Women's Clothing Store  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Marks and Spencer Marketing Objectives Analysis: 

Marks and Spencer has been operating in Women's Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Marks and Spencer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Marks and Spencer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Marks and Spencer  Save up to £160 a year* Save up to £160 a year* 
Ad Copy Text  Marks & Spencer’da Babalar Günü’ne Özel Erkek Ürünlerinde 2. Ürüne %40 Az Ödeyin!  Time to switch? We're up to £160 cheaper than the Big 6, offer renewable energy plus we'll give you...  Time to switch? We're up to £160 cheaper than the Big 6, offer renewable energy plus we'll give you...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 93  113  113
Like 1  59  57

Marks and Spencer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Marks and Spencer Top 1 ads got 1 likes. Marks and Spencer uses a sentence with the finishing touch title: “Marks and Spencer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Marks and Spencer shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Marks and Spencer should continue to optimize the ad content.

3.Marks and Spencer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-17-2020-06-18  2020-05-27-2020-06-18  2020-05-27-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Marks and Spencer are successful.

Marks and Spencer Creative Analysis: 

Marks and Spencer placed a Carousel ad in 2020-06-17-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Marks and Spencer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Marks and Spencer has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Marks and Spencer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-05-27-2020-06-18  2020-05-27-2020-06-17
During  2 days  23 days 22 days 
Like  1  59  57
Share  0  2  2
Comment  0  3  3

Advertising effectiveness is a direct manifestation of advertising. Marks and Spencer ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Marks and Spencer, helping Marks and Spencer to grasp the ad data more clearly.