Top Ads on Marina Bay Sands

Marina Bay Sands Background Introduction:

Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. Chat with us on Facebook Messenger to plan your next visit!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Marina Bay Sands has been advertising and marketing on Facebook for many years. And Marina Bay Sands has placed 89 of ads on the Facebook platform in the last month. In the past few years,Marina Bay Sands has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Marina Bay Sands on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Marina Bay Sands. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Marina Bay Sands.

BigSpy

1.Marina Bay Sands Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Marina Bay Sands  Marina Bay Sands  Marina Bay Sands
Page Categories  Modern Art Museum  Modern Art Museum  Hotel Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Marina Bay Sands Marketing Objectives Analysis: 

Marina Bay Sands has been operating in Modern Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Marina Bay Sands best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Marina Bay Sands Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ArtScience Museum  ArtScience Museum Countdown at SkyPark 
Ad Copy Text  How will the future be like? Catch prominent thought leaders and future thinkers in Feeling the Futu...  Join us this March school holidays as we explore new worlds with our specially curated tours and dro...  -
Link Description  N/A  N/A  Tickets at S$79 (Adult)
Website Link  www.marinabaysands.com  www.marinabaysands.com  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  BOOK_TRAVEL
Text Word Count 301  115  137
Like 6  2  202

Marina Bay Sands Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Marina Bay Sands Top 1 ads got 6 likes. Marina Bay Sands uses a sentence with the finishing touch title: “ArtScience Museum”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Marina Bay Sands shared 301 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Marina Bay Sands should continue to optimize the ad content.

3.Marina Bay Sands Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-12-2020-05-22  2020-03-17-2020-03-17  2019-12-18-2019-12-24
Landing Page Link  https://www.marinabaysands.com/museum/events/talks-feeling-the-future.html?&utm_source=Facebook&utm_medium=Social-media&utm_campaign=OMD_XR_ASM_Programmes20_PT_SG_EN_&utm_content=CAR_FEELFUTURE_1X1&utm_term=Generic  https://www.marinabaysands.com/museum/events/march-holiday-specials.html?utm_source=Facebook&utm_medium=Social-media&utm_campaign=OMD_XR_ASM_Programmes20_PT_SG_EN_&utm_content=CAR_MARHOLS_1x1&utm_term=Generic   https://www.marinabaysands.com/attractions/sands-skypark.html?utm_source=FB&utm_medium=Social&utm_campaign=FPMX_ATT_Skypark_PT_SG_EN&utm_content=_1080x1080&utm_term=IT&fppid=263756656&fpmid=AMsySZZFLV_96B7kCvw-TjMuAq14&dclid=CPnXvbDgy-YCFRmylgodCVsGXg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Marina Bay Sands are successful.

Marina Bay Sands Creative Analysis: 

Marina Bay Sands placed a Carousel ad in 2020-05-12-2020-05-22, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Marina Bay Sands Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  N/A  N/A
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Marina Bay Sands has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Marina Bay Sands Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-05-22  2020-03-17-2020-03-17  2019-12-18-2019-12-24
During  11 days  1 days 7 days 
Like  6  2  202
Share  1  0  18
Comment  1  0  6

Advertising effectiveness is a direct manifestation of advertising. Marina Bay Sands ‘s Top 1 ad received 6 likes, 1 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Marina Bay Sands, helping Marina Bay Sands to grasp the ad data more clearly.