Top Ads on Marie Stopes South Africa

Marie Stopes South Africa Background Introduction:

Mariestopes is the largest Non-profit provider of quality sexual and reproductive healthcare services in South Africa.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Marie Stopes South Africa has been advertising and marketing on Facebook for many years. And Marie Stopes South Africa has placed 20 of ads on the Facebook platform in the last month. In the past few years,Marie Stopes South Africa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Marie Stopes South Africa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Marie Stopes South Africa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Marie Stopes South Africa.

BigSpy

1.Marie Stopes South Africa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Marie Stopes South Africa  Marie Stopes South Africa  Marie Stopes South Africa
Page Categories  Women's Health Clinic  Women's Health Clinic  Women's Health Clinic
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Marie Stopes South Africa Marketing Objectives Analysis: 

Marie Stopes South Africa has been operating in Women's Health Clinic for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Marie Stopes South Africa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Marie Stopes South Africa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Student Health Card HIV testing: What you need to know | Marie Stopes South Africa 
Ad Copy Text  no setting  no setting  At Marie Stopes, we understand that many people avoid getting an HIV test because they are afraid of...
Link Description  N/A    Marie Stopes South Africa offers HIV screenings. Get tested at your nearest clinic to know your status.
Website Link  mariestopes.org.za  studenthealthcard.org.za  www.mariestopes.org.za
CTA  LEARN_MORE  SIGN_UP  LEARN_MORE
Text Word Count 0  0  443
Like 0  0  87

Marie Stopes South Africa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Marie Stopes South Africa Top 1 ads got 0 likes. Marie Stopes South Africa uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Marie Stopes South Africa shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Marie Stopes South Africa should continue to optimize the ad content.

3.Marie Stopes South Africa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-26-2020-05-28  2020-02-13-2020-05-28  2019-04-23-2019-05-06
Landing Page Link  https://www.mariestopes.org.za/  https://studenthealthcard.org.za/register-for-discounted-sexual-health-services/   https://www.mariestopes.org.za/hiv-testing-what-you-need-to-know/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Marie Stopes South Africa are successful.

Marie Stopes South Africa Creative Analysis: 

Marie Stopes South Africa placed a Image ad in 2020-05-26-2020-05-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Marie Stopes South Africa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  South Africa
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Marie Stopes South Africa has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Marie Stopes South Africa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-05-28  2020-02-13-2020-05-28  2019-04-23-2019-05-06
During  3 days  106 days 14 days 
Like  0  0  87
Share  0  0  3
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Marie Stopes South Africa ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Marie Stopes South Africa, helping Marie Stopes South Africa to grasp the ad data more clearly.