Top Ads on Marc Jacobs Fragrances

Marc Jacobs Fragrances Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Marc Jacobs Fragrances has been advertising and marketing on Facebook for many years. And Marc Jacobs Fragrances has placed 75 of ads on the Facebook platform in the last month. In the past few years,Marc Jacobs Fragrances has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Marc Jacobs Fragrances on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Marc Jacobs Fragrances. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Marc Jacobs Fragrances.

BigSpy

1.Marc Jacobs Fragrances Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Marc Jacobs Fragrances  Marc Jacobs Fragrances  Marc Jacobs Fragrances
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Marc Jacobs Fragrances Marketing Objectives Analysis: 

Marc Jacobs Fragrances has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Marc Jacobs Fragrances best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Marc Jacobs Fragrances Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #MJDaisy Petals SHOP NOW  Daisy Marc Jacobs Marc Jacobs Fragrances 
Ad Copy Text  Collectible and cute, Daisy Petals are five must-have miniature bottles of your favorite #MJDaisy fr...  This Mother’s Day, @lilychee is giving her mom @marcjacobsfragrances Daisy Eau So Fresh. "It suits...  For the mom who is truly the best, gift #MJDaisy this #MothersDay.
Link Description  N/A  N/A  N/A
Website Link  www.sephora.com  www.sephora.com  www.macys.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 140  220  66
Like 225  165  26

Marc Jacobs Fragrances Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Marc Jacobs Fragrances Top 1 ads got 225 likes. Marc Jacobs Fragrances uses a sentence with the finishing touch title: “#MJDaisy Petals SHOP NOW”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Marc Jacobs Fragrances shared 140 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Marc Jacobs Fragrances should continue to optimize the ad content.

3.Marc Jacobs Fragrances Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-07-2020-05-24  2020-05-01-2020-05-11  2020-04-19-2020-05-10
Landing Page Link  https://www.sephora.com/product/daisy-P191858?skuId=2316974  https://www.sephora.com/product/daisy-P191858   https://www.macys.com/shop/product/daisy-marc-jacobs-eau-de-toilette-fragrance-collection?ID=276417&CategoryID=30087&isDlp=true

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Marc Jacobs Fragrances are successful.

Marc Jacobs Fragrances Creative Analysis: 

Marc Jacobs Fragrances placed a Carousel ad in 2020-04-07-2020-05-24, and got 225 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Marc Jacobs Fragrances Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States,Colombia,Costa Rica...
Language  English  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Marc Jacobs Fragrances has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Marc Jacobs Fragrances Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-05-24  2020-05-01-2020-05-11  2020-04-19-2020-05-10
During  48 days  11 days 22 days 
Like  225  165  26
Share  2  3  0
Comment  3  1  0

Advertising effectiveness is a direct manifestation of advertising. Marc Jacobs Fragrances ‘s Top 1 ad received 225 likes, 2 shares, 3 comments in just 48 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Marc Jacobs Fragrances, helping Marc Jacobs Fragrances to grasp the ad data more clearly.