Top Ads on Mapbox

Mapbox Background Introduction:

We're an open source mapping platform for developers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mapbox has been advertising and marketing on Facebook for many years. And Mapbox has placed 101 of ads on the Facebook platform in the last month. In the past few years,Mapbox has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mapbox on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mapbox. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mapbox.

BigSpy

1.Mapbox Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mapbox  Mapbox  Mapbox
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Mapbox Marketing Objectives Analysis: 

Mapbox has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mapbox best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mapbox Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Make the Switch  Switch to Mapbox Take Control Of Your Map Design With Mapbox Studio 
Ad Copy Text  App developers on average see 15% increase in time spent and 13% increase in total active users when...  Upgrade the maps in your apps: make them faster, more battery efficient, and customized to your bran...  Check out the new Mapbox designer map: “Mineral.” It highlights Earth's natural features rather ...
Link Description  Increase engagement on your app  Transition in 10 minutes  Design Custom Maps with Mapbox
Website Link  www.mapbox.com  www.mapbox.com  account.mapbox.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 134  161  205
Like 11  24  520

Mapbox Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mapbox Top 1 ads got 11 likes. Mapbox uses a sentence with the finishing touch title: “Make the Switch”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mapbox shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mapbox should continue to optimize the ad content.

3.Mapbox Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-11-18-2019-12-21  2019-11-18-2019-12-21  2019-08-14-2019-12-15
Landing Page Link  https://www.mapbox.com/go/switch-annie/?utm_medium=paid&utm_source=facebook&utm_campaign=paid%7Cfacebook%7Cbrand%7Cchko-facebook-pr03-switchtomapboxfb-pros-all-landingpage-image&utm_term=brand&utm_content=chko-facebook-pr03-switchtomapboxfb-pros-all-landingpage-image  https://www.mapbox.com/go/switch-transfix/?utm_medium=paid&utm_source=facebook&utm_campaign=paid%7Cfacebook%7Cbrand%7Cchko-facebook-pr03-switchtomapboxfb-pros-all-landingpage-image&utm_term=brand&utm_content=chko-facebook-pr03-switchtomapboxfb-pros-all-landingpage-image&fbclid=IwAR3HzEsn7o1FIZ14U73XOUj3xOQpxQlkEictylNuI2_-doXIk0Ng8DNTiHU   https://account.mapbox.com/auth/signup/?route-to=https://studio.mapbox.com/styles/add-style/mapbox/cjtep62gq54l21frr1whf27ak/?utm_medium=paid&utm_source=facebook&utm_campaign=paid%7Cfacebook%7Cstudio%7Cchko-facebook-pr01-augustexploreoutdoormap-pros-all-mapstyle-mixed&utm_term=studio&utm_content=chko-facebook-pr01-augustexploreoutdoormap-pros-all-mapstyle-mixed

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mapbox are successful.

Mapbox Creative Analysis: 

Mapbox placed a Image ad in 2019-11-18-2019-12-21, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mapbox Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mapbox has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mapbox Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-18-2019-12-21  2019-11-18-2019-12-21  2019-08-14-2019-12-15
During  34 days  34 days 124 days 
Like  11  24  520
Share  1  5  54
Comment  0  0  15

Advertising effectiveness is a direct manifestation of advertising. Mapbox ‘s Top 1 ad received 11 likes, 1 shares, 0 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mapbox, helping Mapbox to grasp the ad data more clearly.