Top Ads on ManpowerGroup

ManpowerGroup Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ManpowerGroup has been advertising and marketing on Facebook for many years. And ManpowerGroup has placed 69 of ads on the Facebook platform in the last month. In the past few years,ManpowerGroup has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ManpowerGroup on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ManpowerGroup. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ManpowerGroup.


1.ManpowerGroup Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ManpowerGroup  ManpowerGroup  ManpowerGroup
Page Categories  Business Consultant  Business Consultant  Business Consultant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ManpowerGroup Marketing Objectives Analysis: 

ManpowerGroup has been operating in Business Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ManpowerGroup best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ManpowerGroup Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Job Tips | Dinâmica de Grupo: Como se dar bem?  Apply now Flexibilní brigáda pro všechny už od 15 let 
Ad Copy Text  A dinâmica de grupo é uma das etapas mais importantes (e mais temidas!) do processo seletivo. Veja...  Technical customer support in Brno wanted. You will get competitive salary with bonuses, 5 weeks of...  Vyber si směny podle toho, jak se Ti to hodí a pomáhej sčítat dopravu. 125 kč/hod. On-line re...
Link Description  N/A  N/A  Vyber si místo a čas
Website Link
Text Word Count 197  183  125
Like 780  6  62

ManpowerGroup Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ManpowerGroup Top 1 ads got 780 likes. ManpowerGroup uses a sentence with the finishing touch title: “Job Tips | Dinâmica de Grupo: Como se dar bem?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ManpowerGroup shared 197 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ManpowerGroup should continue to optimize the ad content.

3.ManpowerGroup Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-10-2020-06-19  2020-06-15-2020-06-18  2020-03-02-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ManpowerGroup are successful.

ManpowerGroup Creative Analysis: 

ManpowerGroup placed a Video ad in 2020-06-10-2020-06-19, and got 780 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ManpowerGroup Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  N/A  Romania
Language  Portuguese  English  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ManpowerGroup has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ManpowerGroup Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-15-2020-06-18  2020-03-02-2020-06-16
During  10 days  4 days 107 days 
Like  780  6  62
Share  13  0  26
Comment  6  0  23

Advertising effectiveness is a direct manifestation of advertising. ManpowerGroup ‘s Top 1 ad received 780 likes, 13 shares, 6 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ManpowerGroup, helping ManpowerGroup to grasp the ad data more clearly.