Top Ads on ManoBook

ManoBook Background Introduction:

ManoBook es una aplicación de lectura que ofrece mucho libros gratuitos como novelas de ficción, romances, cómic etc.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ManoBook has been advertising and marketing on Facebook for many years. And ManoBook has placed 807 of ads on the Facebook platform in the last month. In the past few years,ManoBook has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ManoBook on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ManoBook. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ManoBook.

BigSpy

1.ManoBook Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ManoBook  ManoBook  ManoBook
Page Categories  Book  Book  Book
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ManoBook Marketing Objectives Analysis: 

ManoBook has been operating in Book for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ManoBook best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ManoBook Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Empieza a leer en Manobook ahora!  Descargue la APP Manobook y continúe leyendo ¡Clica para leer esta novela GRATIS ahora! 
Ad Copy Text  "Aquí está el acuerdo de divorcio, Philip. Ya lo he firmado. Por favor, dáselo a Carlos". A Deb...  ❤️Enamorada del CEO❤️ La versión completa solo está disponible aquí Resumen: "Solo esta v...  ❤️Enamorada del CEO❤️ La versión completa solo está disponible aquí Resumen: Lola, hija d...
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  USE_APP  INSTALL_MOBILE_APP
Text Word Count 4206  4201  4191
Like 4323  69  89

ManoBook Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ManoBook Top 1 ads got 4323 likes. ManoBook uses a sentence with the finishing touch title: “¡Empieza a leer en Manobook ahora!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ManoBook shared 4206 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ManoBook should continue to optimize the ad content.

3.ManoBook Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-19  2020-06-09-2020-06-19  2020-06-09-2020-06-19
Landing Page Link  http://itunes.apple.com/app/id1436687796?fbdata=%7B%22app_id%22%3A%222201032626851567%22%2C%22ref%22%3A%22%22%7D&partnerId=30&siteID=9G.NUo1nRnw  https://itunes.apple.com/app/id1436687796   https://itunes.apple.com/app/id1436687796

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ManoBook are successful.

ManoBook Creative Analysis: 

ManoBook placed a Image ad in 2020-06-01-2020-06-19, and got 4323 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ManoBook Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Panama,Nicaragua,Peru...  Guatemala,Nicaragua  Germany,Bolivia,Honduras
Language  Dutch  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ManoBook has the best conversion in Panama,Nicaragua,Peru..., and can advertise more in Panama,Nicaragua,Peru... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ManoBook Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-19  2020-06-09-2020-06-19  2020-06-09-2020-06-19
During  19 days  11 days 11 days 
Like  4323  69  89
Share  689  4  14
Comment  404  6  1

Advertising effectiveness is a direct manifestation of advertising. ManoBook ‘s Top 1 ad received 4323 likes, 689 shares, 404 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ManoBook, helping ManoBook to grasp the ad data more clearly.