Top Ads on Manchester United

Manchester United Background Introduction:

Welcome to the Official Manchester United Facebook Page. Keep up to date with the latest news and content, engage with the club and fellow supporters.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Manchester United has been advertising and marketing on Facebook for many years. And Manchester United has placed 744 of ads on the Facebook platform in the last month. In the past few years,Manchester United has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Manchester United on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Manchester United. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Manchester United.

BigSpy

1.Manchester United Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Manchester United  Manchester United  Manchester United
Page Categories  Sports Team  Sports Team  Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Manchester United Marketing Objectives Analysis: 

Manchester United has been operating in Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Manchester United best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Manchester United Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Manchester United  Goal of the Day - McTominay v Manchester City We are always United 
Ad Copy Text  The Reds are back Watch highlights from the friendly game with West Brom in the Official App. Dow...  # - : U is for United, and this is what went down in our last Premier League game  We know you’re with us, because we are United. Always United.
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  www.facebook.com  www.facebook.com
CTA  INSTALL_MOBILE_APP    
Text Word Count 110  85  64
Like 13  4835  47045

Manchester United Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Manchester United Top 1 ads got 13 likes. Manchester United uses a sentence with the finishing touch title: “Manchester United”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Manchester United shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Manchester United should continue to optimize the ad content.

3.Manchester United Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-19  2020-06-18-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://itunes.apple.com/app/id785339538  https://www.facebook.com/7724542745/posts/10157727675382746/   https://www.facebook.com/7724542745/posts/10157725269642746/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Manchester United are successful.

Manchester United Creative Analysis: 

Manchester United placed a Video ad in 2020-06-18-2020-06-19, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Manchester United Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Norway  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Manchester United has the best conversion in Norway, and can advertise more in Norway in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Manchester United Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-18-2020-06-18  2020-06-17-2020-06-18
During  2 days  1 days 2 days 
Like  13  4835  47045
Share  0  143  10290
Comment  0  91  1532

Advertising effectiveness is a direct manifestation of advertising. Manchester United ‘s Top 1 ad received 13 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Manchester United, helping Manchester United to grasp the ad data more clearly.