Top Ads on Manchester City

Manchester City Background Introduction:

The official Manchester City Facebook page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Manchester City has been advertising and marketing on Facebook for many years. And Manchester City has placed 435 of ads on the Facebook platform in the last month. In the past few years,Manchester City has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Manchester City on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Manchester City. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Manchester City.

BigSpy

1.Manchester City Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Manchester City  Manchester City  Manchester City
Page Categories  Sports Team  Sports Team  Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Manchester City Marketing Objectives Analysis: 

Manchester City has been operating in Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Manchester City best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Manchester City Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  كرة القدم هي؟  CITY ARRIVAL Football is back! 
Ad Copy Text  ابتعدنا لفترة ليست بالقصيرة عن كرة القدم لأول مرة في حي...  COME ON, CITY!!  The wait is over! Football is back tonight! Are you as excited as we are?
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  bit.ly
CTA      SIGN_UP
Text Word Count 259  15  74
Like 12279  16609  1828

Manchester City Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Manchester City Top 1 ads got 12279 likes. Manchester City uses a sentence with the finishing touch title: “كرة القدم هي؟”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Manchester City shared 259 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Manchester City should continue to optimize the ad content.

3.Manchester City Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-18  2020-06-17-2020-06-18  2020-06-17-2020-06-17
Landing Page Link  https://www.facebook.com/208411345454/posts/10164381042590455/  https://www.facebook.com/mancity/videos/300722661085978/   https://cityzens.mancity.com/widgets/preview/quiz/04aa2b98c4164e10aa4dd224ae16e5de?utm_medium=social&utm_source=facebook&utm_campaign=quiz_city_v_arsenal&utm_content=paid_image_india

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Manchester City are successful.

Manchester City Creative Analysis: 

Manchester City placed a Video ad in 2020-06-18-2020-06-18, and got 12279 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Manchester City Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt,Morocco  N/A  N/A
Language  Arabic  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Manchester City has the best conversion in Egypt,Morocco, and can advertise more in Egypt,Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Manchester City Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-06-17-2020-06-18  2020-06-17-2020-06-17
During  1 days  2 days 1 days 
Like  12279  16609  1828
Share  385  407  35
Comment  182  316  10

Advertising effectiveness is a direct manifestation of advertising. Manchester City ‘s Top 1 ad received 12279 likes, 385 shares, 182 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Manchester City, helping Manchester City to grasp the ad data more clearly.