Top Ads on Manchester Airport

Manchester Airport Background Introduction:

The Official Facebook Page for Manchester Airport. Become a fan for the latest news, offers and travel talk from the big friendly airport in the North of England.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Manchester Airport has been advertising and marketing on Facebook for many years. And Manchester Airport has placed 19 of ads on the Facebook platform in the last month. In the past few years,Manchester Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Manchester Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Manchester Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Manchester Airport.

BigSpy

1.Manchester Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Manchester Airport  Manchester Airport  Manchester Airport
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Manchester Airport Marketing Objectives Analysis: 

Manchester Airport has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Manchester Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Manchester Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Manchester Airport  Manchester Airport Manchester Airport 
Ad Copy Text  Too big for your carry on? Don't want to take it with you? Collect it when you return  Wherever you are wanting to go in the world, fly there from Manchester Airport. Book now online or...  Get a voucher for 10% off your tax & duty free airport shopping when you Click & Collect! Plus, get ...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  www.manchesterairport.co.uk  www.facebook.com
CTA  LEARN_MORE  BOOK_TRAVEL  GET_OFFER_VIEW
Text Word Count 86  134  259
Like 131  12  40

Manchester Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Manchester Airport Top 1 ads got 131 likes. Manchester Airport uses a sentence with the finishing touch title: “Manchester Airport”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Manchester Airport shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Manchester Airport should continue to optimize the ad content.

3.Manchester Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-10-16-2019-12-15  2019-11-06-2019-12-09  2019-07-10-2019-07-24
Landing Page Link  https://www.manchesterairport.co.uk/at-the-airport/airport-facilities/shopping-services/?dclid=COKwk5njk-YCFVGPYgodPI0Fmg  https://www.manchesterairport.co.uk/travel-ideas/destinations-and-guides/top-destinations-from-manchester/?utm_source=Facebook&utm_medium=Social&utm_campaign=Northern_Ireland&fbclid=IwAR2n477pg1jEEgyHGtMvYflD_eE2nWaolsU2MDME6OkiDeSVXAcdj1uUicE   https://www.facebook.com/manairport/?_sref_=2556598411041804&refid=7&_ft_=adid.23843643231690085:qid.6713360406006035997:mf_story_key.-3564215030445335914:is_sponsored.1:ei.AI@AQK5Ljl_yR5DND0wRnABKFsqYQ9r7ftnl0wvFz5lwmNwtjR9zaXiyEOoX-v8DdLq81OlCS9jWjs8ytiYuvPS8xVf:top_level_post_id.2556598411041804:content_owner_id_new.126059427429060:call_to_action_type.GET_OFFER_VIEW:page_id.126059427429060:src.22:story_location.5:story_attachment_style.multi_share_no_end_card:view_time.1563076024:page_insights.%7B%22126059427429060%22:%7B%22role%22:1,%22page_id%22:126059427429060,%22post_context%22:%7B%22story_fbid%22:2556598411041804,%22publish_time%22:1562855093,%22story_name%22:%22EntShareCreationStory%22,%22object_fbtype%22:32%7D,%22actor_id%22:126059427429060,%22psn%22:%22EntShareCreationStory%22,%22sl%22:5,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22targets%22:%5B%7B%22page_id%22:126059427429060,%22actor_id%22:126059427429060,%22role%22:1,%22post_id%22:2556598411041804,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Manchester Airport are successful.

Manchester Airport Creative Analysis: 

Manchester Airport placed a Carousel ad in 2019-10-16-2019-12-15, and got 131 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Manchester Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Manchester Airport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Manchester Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-16-2019-12-15  2019-11-06-2019-12-09  2019-07-10-2019-07-24
During  61 days  34 days 15 days 
Like  131  12  40
Share  4  0  1
Comment  17  0  0

Advertising effectiveness is a direct manifestation of advertising. Manchester Airport ‘s Top 1 ad received 131 likes, 4 shares, 17 comments in just 61 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Manchester Airport, helping Manchester Airport to grasp the ad data more clearly.