Top Ads on Mamaway

Mamaway Background Introduction:

Mamaway, creating a new standard for being an achieved modern mom. Mamaway offers Maternity and Breastfeeding clothing line which stylish, innovative, comfortable clothing and tools that can be used before, during, and after pregnancy!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Mamaway has been advertising and marketing on Facebook for many years. And Mamaway has placed 54 of ads on the Facebook platform in the last month. In the past few years,Mamaway has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Mamaway on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Mamaway. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Mamaway.

BigSpy

1.Mamaway Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Mamaway  Mamaway  Mamaway
Page Categories  Maternity & Nursing Clothing Store  Maternity & Nursing Clothing Store  Maternity & Nursing Clothing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Mamaway Marketing Objectives Analysis: 

Mamaway has been operating in Maternity & Nursing Clothing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Mamaway best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Mamaway Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mamaway  N/A Mamaway Maternity 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  Free AUS Shipping Available
Website Link  www.mamaway.com.au  www.mamaway.com.au  www.mamaway.com.au
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Mamaway Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Mamaway Top 1 ads got 0 likes. Mamaway uses a sentence with the finishing touch title: “Mamaway”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Mamaway shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Mamaway should continue to optimize the ad content.

3.Mamaway Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-05-19-2020-06-02  2020-05-19-2020-06-02  2020-05-06-2020-06-02
Landing Page Link  https://www.mamaway.com.au/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D_%7B%7Badset.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D  https://www.mamaway.com.au/   https://www.mamaway.com.au/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D_%7B%7Badset.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Mamaway are successful.

Mamaway Creative Analysis: 

Mamaway placed a Carousel ad in 2020-05-19-2020-06-02, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Mamaway Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Mamaway has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Mamaway Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-02  2020-05-19-2020-06-02  2020-05-06-2020-06-02
During  15 days  15 days 28 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Mamaway ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Mamaway, helping Mamaway to grasp the ad data more clearly.